SevenAtoms Marketing Inc.

Challenge

Seal Skin Covers dissatisfied with former PPC agency: high acquisition costs, neglect of Google Shopping, Facebook, and user experience. Google ads disapproved for trademark issues. Non-mobile-friendly site hindered mobile sales, 40% of traffic.

Solution

We swiftly resolved ad trademark issues with Google, restructured ad groups for tailored copy, and improved user experience with customized landing pages. Prioritized Google Shopping. Launched Bing and Facebook campaigns targeting specific audiences for success. Add inbound and email marketing.

Result

$16M in new revenue, 1,079% more car cover orders, 52.4% conversion boost, 79.95% search ad CTR rise. Shopping, Facebook, Bing campaigns: 50% more orders, 25% lower CPA. Inbound, email: +20% order volume. Cost per order lowered by 21.57%, despite a 20% increase in CPC due to increased competition.

Challenge

Incapsula encountered low-quality leads despite their PPC campaigns, resulting in negative ROI. Conversions didn't translate to sales, despite both in-house and agency-led PPC efforts. Additionally, they aimed to produce high-quality ebooks and whitepapers on cybersecurity.

Solution

Our solutions included: restructuring paid search campaigns, creating conversion-optimized landing pages with full campaign tracking, implementing segmented retargeting campaigns, targeted localized campaigns, and crafting high-quality content.

Result

Our efforts resulted in a 610% increase in Marketing Qualified Leads (MQLs), a 585% increase in Sales Opportunities in the pipeline, a 1,012% increase in customers won, and an additional revenue of $2.9 million, a 38x increase compared to previous campaigns.

Challenge

Pro-Vigil struggled with lead generation and incurred losses in ad spend with their prior agency. They aimed for revamped PPC campaigns, landing pages, transparent reporting, and active adjustments for scaling efforts. They also sought SEO assistance for organic traffic growth.

Solution

We conducted competitor & keyword research, targeting high-intent keywords in PPC campaigns with custom ad copy and CTAs. We created & optimized landing pages. On LinkedIn, we executed a targeted ABM strategy. SEO team overhauled the site for increased organic traffic, producing authoritative blogs.

Result

252% more leads achieved, primary goal reached. 700% conversion boost from custom landing pages. 57% cheaper leads, better quality. 394% rise in monthly opportunities. 482% revenue surge. 433% more organic traffic. 48 keywords on Google's first page.