Earnest

Challenge

Bricsys is a global technology company that drives this process through its family of computer-aided design (CAD) products. However, a significant obstacle between Bricys and their target customers was a software giant that has long dominated the CAD market.

Solution

We quickly implemented a number of changes that had an immediate effect on the impact of the digital marketing campaign. A broad campaign restructure sat at the core of this by changing the priority for search keywords to focus on those that sat towards the lower funnel and diversifying other chann

Result

“Earnest is simply full of good people with more than a dash of marketing wizardry. A group of highly skilled marketing healers that have provided much-needed relief to our bloated CPAs and shrinking lead volume. It pays to have the wizards on your side.” Mike Colombo - Head of Demand Generation

Challenge

Allianz, one of the world's largest insurers and financial services groups, wanted to improve their perception and reputation in the corporate and specialty insurance markets.

Solution

To secure internal buy-in from the Allianz leadership team, we built a test-and-learn campaign for three months using multiple channels, messages, formats and content to launch the AGCS brand, engage target accounts, and start to drive leads.

Result

85% penetration of target accounts (50% over target) 29% engagement amongst target accounts (20% over target) 21% uplift in brand awareness 120+ leads from top tier clients & brokers