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Emoji Marketing Mini-Course

Happy World Emoji Day from us at Semrush! Master the foundations and execution of a successful emoji marketing strategy! This course will guide you through the essentials of emojis, practical examples of when and where to use them, and some fun facts to tie it all together. Learn one of the easiest ways to enhance your brand's communication and engagement!

Who is this сourse for?

This course is for anyone eager to add a fun twist to their marketing strategy using emojis. Whether you're new to marketing or a seasoned pro, you'll discover creative ways to boost engagement and communication. Perfect for those looking to make their digital marketing more lively and engaging!

What you’ll learn

Explore the power of emoji marketing: align with your brand, decode meanings across cultures, leverage trends, optimize for SEO, and learn how engaging emoji campaigns are crafted. Gain the insights you need to make your messaging more impactful and relatable.

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Rita Cidre

Rita Cidre is a marketing leader, instructor, and storyteller with 15 years of experience working at the intersection of marketing and content. Rita has held growth marketing leadership roles at Zillow Group, Time Inc., and National Public Radio (NPR). Currently, as the Head of Academy at Semrush, she builds innovative educational programs and courses designed to empower digital marketers around the globe.

Course Structure

Intro

Celebrate World Emoji Day with us at Semrush Academy! In these lessons, we'll explore the fun and sometimes tricky world of emojis. Let’s meet your host, Rita, and get started!

1 video

1 minute

History of Emojis

Explore the intriguing evolution of emojis! This lesson delves into the origins of emojis, their rise to global popularity, and the key milestones that shaped their development. Learn how emojis transformed digital communication and became an essential part of our online interactions.

1 video

4 minutes

To emoji, or not to emoji

Emojis can change the tone of your message and boost engagement, but choosing the right ones is crucial. In this lesson, you'll learn how to select emojis that reflect your brand, research their meanings, and avoid overuse. We'll also dive into the impact of emojis on SEO. Master the art of emoji use in marketing to enhance your communication effectively.

1 video

7 minutes

10 super creative examples of emoji marketing

Dive into the world of emoji marketing with this lesson, where we explore ten innovative and impactful campaigns. Discover how top brands use emojis to connect with their audience, boost engagement, and create buzz. Get inspired by these creative examples and learn how to effectively integrate emojis into your marketing strategy.

1 video

4 minutes

Conclusion

Congratulations on completing the course! You're now equipped with valuable insights and tips on emoji marketing. Once you pass the exam, you'll earn a certificate to showcase your achievement. Share it on social media and tag us—we'd love to celebrate with you. Well done, and see you in the next course!

1 video

0 minutes

Enroll for free

Boost your emoji marketing skills with our course, featuring practical tips you can apply today!