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80/20 Digital

80/20 Digital

Results-Driven Marketing
5

Melbourne, Victoria, Australia

1-9

2010

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Lead Generation for Service-Based Businesses

Want to take your business to the next level? Need a top class digital agency in Melbourne to get you there? If you run a small to medium sized business, and you have a need for lots of ongoing enquiries, 80/20 Digital can help. Since 2010, 80/20 Digital has been changing the way digital marketing is experienced by SMEs in Australia. 80/20 Digital’s lead generation experts take a profit-focused, transparent, more effective, and more efficient approach, than other digital agencies in the market, so you can drive traffic, maximise sales and boost your bottom line.

Choose 80/20 Digital for top class lead generation solutions:

  • Digital Marketing Strategy
  • SEO
  • Google Ads PPC
  • Content Marketing
  • Social Media Advertising
  • Organic Social Media
  • Email Marketing
  • Web Design & Development
  • Landing Page Design

Lead generation for Small to Medium Businesses

With over 20 years experience consulting to the small to medium business market in Australia, there are very few industries we have not helped along the way. We have provided thousands of hours of top tier advice and REAL solutions underscored by outstanding ROI.

We have won no less than 23 digital marketing awards this year from 4 different international bodies for 5 different clients, including best SEO, Best Digital Marketing Campaign, Best Integrated Solutions, Most Effective, Best ROI and more. These are for our service-based clients and campaigns won for demonstrating annual ROI upwards of 525% and even as high as 1,800%!

Our flexible, virtual workplace model allows us to attract the sharpest marketing minds and very best talent from all over Australia. Each and every one of our staff members is highly trained in the 80/20 methodology, and together we strive to change the way digital marketing is experienced by small to medium clients in Australia.

Discover a smarter approach to digital marketing. Get in touch with 80/20 Digital now and ask for a free consultation with our digital marketing experts.  

Client business size
Budget per project
$1,000 - $2,500
Project duration
  • 1-3 months
Geographic focus
  • Australia
Languages
  • English
Success stories

Challenge

This is multiple award-winning campaign for Davidson Property Advocates set ambitious goals to drive new business growth and revenue in 2023 through SEO and Google Ads. Key to this was understanding the buyers mindset and to reach the client effectively with persuasive ads and landing pages.

Solution

Our strategy involved conducting a deep dive SEO analysis of competitors and meticulously researching highly targeted keyphrases and suburbs to ensure our campaign reached the most relevant audience.

Result

We drove a 242% year-on-year increase in organic traffic by achieving 112 top 10 rankings including 91 top 3 rankings. In Google Ads, we increased conversions by 264% and the conversion rate by 208% while decreasing spend by 67%. This yielded a remarkable 547% ROI for the year.

Challenge

PCR Accounting & Advisory engaged our digital marketing agency to revamp its branding, website UX, and develop a high-performance lead generation program.

Solution

Targeting high-net-worth entrepreneurs requiring a suite of business accounting and finance services, our strategy centred on lead generation through SEO, local SEO, content marketing, organic social media, and email marketing.

Result

87 keyphrases now rank in the top 3 and 131 keyphrases rank in the top 10 on Google for keyphrases with high commercial intent. Organic impressions increased by 632.6K and revenue doubled in the space of two years yielding a remarkable ROI of 844%.

Challenge

This multi-award winning campaign was for Betta Fire Protection, a small Sydney-based fire protection business. Our client wanted to reach a revenue milestone in FYR 2023 by growing YOY revenue by 19% through targeted Google Ads, SEO, social media, and email marketing.

Solution

A 20.12% increase in conversions, 47.94% surge in conversion rates, and a 10.55% reduction in cost per conversion in Google Ads. We increased conversions from lead generation (phone calls and enquiry form submissions) by 20.12% while organic traffic skyrocketed by 293%, with over 60 Top 10 rankings.

Result

Betta Fire Protection's revenue exceeded expectations, reaching a remarkable 33.3% YOY revenue increase from the previous year (which exceeded target by 14.3%), generating a demonstrated ROI of 1,800%.

Our clients
Melbourne, Victoria, Australia agency 80/20 Digital helped Showfront grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Gladwin Legal grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped PCR Accounting & Advisory grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Ace Sports Clinic grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Davidson Property Advocates grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency 80/20 Digital helped Betta Fire Protection grow their business with SEO and digital marketing
Our awards
Melbourne, Victoria, Australia agency 80/20 Digital wins Summit International Awards - Marketing Effectiveness Award 2024 award
Melbourne, Victoria, Australia agency 80/20 Digital wins NYX Digital Marketing Award - Excellence in ROI award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Platinum Digital Award - SEO award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Gold Digital Award - SEM award
Melbourne, Victoria, Australia agency 80/20 Digital wins AVA Gold Digital Award - Digital Advertising award
Melbourne, Victoria, Australia agency 80/20 Digital wins NYX Digital Marketing Award - Digital Marketing Campaign award
Reviews

5

The average rating is based on reviews from both Google Maps and Semrush.
Rachel Baker
on
Mar 5, 2025

I’ve collaborated with 8020 on numerous projects, and I can’t recommend them highly enough! Their expertise in SEO and WordPress development has been a fantastic support for my design company. Their results are also outstanding, and Colm and his team's knowledge is second to none. They provide practical solutions, are highly responsive, and work quickly to meet our goals. If you need a dependable partner for SEO and WordPress websites, 8020 is the way to go!

heidi yuen
on
Feb 24, 2025

Excellent SEO Services from 8020 Digital! I've had a fantastic experience working with 8020 Digital for my website's SEO. Their team is knowledgeable, responsive, and truly understands how to improve online visibility. Since partnering with them, I've noticed significant improvements in search rankings and website traffic. They provide clear insights, practical strategies, and ongoing support to ensure long-term success. I highly recommend 8020 Digital to anyone looking for professional and results-driven SEO services. I truly appreciate their dedication and expertise!

Justin Hooper
on
Oct 19, 2024

We have been working with Colm and the 80/20 team for the last couple of months. They are professional, thorough and spoken to me in plain English so I understand the strategy. I’ve never felt they are trying to sell me dark magic which other digital agencies make SEO out to be. Colm talks about building a website with a F1 engine behind it. We have already started receiving leads which are our ideal clients through the website. I feel like we have Lewis Hamilton driving our digital marketing strategy and more than happy to recommend to my business friends and colleagues. Justin Hooper - Director at Lifestyle Led Wealth

Maggie
on
Oct 21, 2024

We have been a client of 80/20 for some years now and working Colm, Abbey, Celeste and the rest of the team has been awesome. They are easy to work with, know what they are doing and are exceptional at guiding the business with the best strategies for the particular stage of growth. They are proactive and timely and genuinely good people!

Justin Gilmour
on
Sep 23, 2024

We have been working with 80/20 Digital for over 10 years, and I can’t recommend them enough! Their expertise in SEO and website management has transformed our online presence and significantly boosted our visibility. The team is incredibly knowledgeable, responsive, and always goes above and beyond to ensure our needs are met. Their strategic approach to SEO has resulted in higher rankings and increased traffic to our site, which has been crucial for our growth. Plus, they continuously provide valuable insights and updates to keep us ahead of the competition. If you’re looking for a dedicated marketing partner that truly understands the digital landscape, 80/20 Digital is the way to go. Thank you for a decade of excellent service!

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