Bright

Challenge

Rightmove, the UK’s leading property portal, sought to develop a targeted marketing offering for the independent schools sector. Understanding these schools’ specific needs and challenges was crucial.

Solution

Bright leveraged its expertise in both education marketing and market research to provide Rightmove with valuable insights. We conducted a comprehensive research project, encompassing: - We interviewed representatives from independent schools to uncover their unique needs and preferences. - We identified ideal marketing products and services - We researched perceptions of relocators as a target audience. - We built a media strategy

Result

This case study exemplifies how Bright goes beyond traditional marketing solutions. We combine market research expertise with deep industry knowledge to create data-driven strategies and effective advertising campaigns. By collaborating with Bright, Rightmove was able to develop a targeted offering that resonates with independent schools, ultimately enhancing their marketing ROI.

Challenge

Bedford College Academies Trust (BCAT) was navigating a period of significant change. Understanding staff perceptions was crucial to ensuring a smooth transition and maintaining a positive work environment.

Solution

Bright Advertising partnered with BCAT to conduct a comprehensive brand perception research project. This project utilised two distinct surveys: Teacher Survey: Gauged the perspectives of BCAT’s teaching staff, capturing their experiences over the past five years, current sentiment, and hopes for the future. Support Staff Survey: Gathered insights from BCAT’s support staff, uncovering their unique perspectives on the Trust’s transformation and its impact on their work environment.

Result

This case study demonstrates the power of Bright Advertising’s brand perception research. By combining surveys and in-depth interviews, we deliver actionable insights that empower educational institutions like BCAT to make data-driven decisions, strengthen employer branding, and foster a thriving workplace culture.

Challenge

Little Bear’s Nursery noticed changing audience perceptions that had impacted their brand reach. They wanted to refresh their online presence to align their brand with their key audiences effectively. Little Bear’s Nursery’s website could have been more user-friendly and effectively communicated the nursery’s values and services. Additionally, the nursery had a limited social media presence and needed to be more actively engaged in SEO. As a result, the nursery struggled to attract new parents.

Solution

In addition to developing the new website, Bright also implemented a comprehensive managed marketing service for Little Bear’s Nursery. Bright developed a brand guide for Little Bear’s Nursery that helped to ensure that the nursery’s branding was consistent across all of its marketing materials. Our experience helped us to understand Little Bear’s Nursery goals and translate them into bespoke creative content. This refreshed look reflects their core values.

Result

Since launching the new website and implementing the managed marketing service, Little Bear’s Nursery has significantly increased organic website traffic and social media engagement. The nursery has also attracted a significant number of new unique inquiries and has seen positive enrolment growth.