Elevato

Challenge

Minimal Repeat Customer Action: Even with top-tier meat options that receive high praise from customers, the client struggled to increase the order frequency and quantity from past buyers and email list subscribers. Independent & Expert Agency Partner: With busy daily operations, the client was seeking a marketing partner that was detail-oriented with strong eCommerce experience, and required little time or resources from them. Struggle to Grow Additional Markets

Solution

Dynamic Paid Strategy/ Localized Strategy for National Brand Seasonally Dynamic Integrated Email Campaign: Running alongside their search and social ads, an overhaul of their email marketing strategy was completed. Through enhanced email list building, custom monthly graphic designs, and improved copywriting, the client saw their email marketing become a large part of their regular sales cycle.

Result

Impressive Paid Campaign ROI: PMAX campaign performance has proven strong results. Since launching multiple campaigns, the client has received a regular monthly 10:1 return on advertising spend (ROAS). Successful Launch of Buyers Club: By creating a unique strategy specifically for their market expansion across the country, we were able to help collaborate with the client to build the framework of how their buying club would operate. With this campaign, the client has seen a 6:1 monthly ROI.

Challenge

Improving Sales Numbers: Despite having strong sales numbers, the sporting goods store faced challenges in boosting its online sales figures. The client also sought an attentive paid strategy partner that could be nimble through the dynamic seasonal nature of their business cycles.

Solution

Specialized Regional Campaigns: By leveraging researched competitor analyses, the sporting goods store's ad campaigns were expanded to specific broader regional audiences. This approach not only increased brand awareness but also positioned the store more favorably against local competitors in the expanded areas. Strategic Landing Page Development: To overcome the challenging Google Ads regulations for shooting products, we developed a specialized landing page strategy.

Result

Explosive Ad ROI: Within 8 months of the campaign launch, the client grew to a 9:1 Google Ad ROI. This data allowed them to double-down on their ad spend and further drive accelerated growth. Successful Google Ad Compliance: The company maintained ongoing Google Ad compliance through the diligence of the paid advertising strategy and landing page development. Expanded Brand Awareness: The business experienced increased sales outside of its local audience with growth to several regional markets.

Challenge

The company wanted an overhaul of their paid media campaigns after years of working with a different agency. Primarily, they sought to increase lead volume and quality, increase brand awareness, and expand channel presence. Local visibility was a key strategy to reach more audiences geographically and ensure they became the top resource for construction talent in a large number of markets. Our team was tasked with addressing potential leads at every stage of the marketing funnel.

Solution

The construction staffing company launched cross-channel paid campaigns, targeting key segments and tailoring strategies across each platform. The construction staffing agency will establish a thriving presence on Google My Business, solidifying its position as a trusted and sought-after resource within local communities country-wide. Beyond GMB, the SEO strategy for this client focused on building on-page content to rank for selected bottom funnel keywords as well as improving content.

Result

Increased total leads by 57% in 6 months and decreased CPL by approximately 30% across platforms. Google CTR rose to 8% in 2024, which is approximately twice the industry average. Google My Business Profiles saw a 105% increase in impressions, a 162% increase in views, and a remarkable 325% increase in organic lead generation within a 12-month period.