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Colorado Springs, Colorado, United States
1-9
2022
Trayl Marketing: Charting a Clear Path to Digital Success
Marketing should feel like a well-marked trail, not an uncharted wilderness. At Trayl, we guide brands through the complexities of digital marketing, ensuring they reach their destination: a peak-performing online presence that converts prospects into customers.
Your Route to Success: The 7-Step Trayl Map Framework
We don’t believe in guesswork—we believe in strategy. Our framework provides a structured approach to messaging, content, SEO, website design, and sales funnels, ensuring every marketing effort moves your business forward.
- Assessment – We analyze your market position, competition, and opportunities to set clear marketing objectives.
- Offer Development – Refine your core offer and craft a compelling value proposition directly to your ideal customers.
- Marketing Strategy & Plan – A 90-day action plan tailored to your goals, covering messaging, lead generation, and digital strategy.
- Core Brand Assets – High-converting website wireframes, digital content guidelines, and SEO foundations to ensure clarity and engagement.
- Sales Funnel & Campaigns – Designing landing pages, lead magnets, and email sales sequences that guide leads from awareness to conversion.
- Content & Advertising Strategy – A 12-month content plan, SEO-driven copy, and targeted advertising to keep your brand top-of-mind.
- Measurement & Optimization – SEO tracking, analytics, and conversion insights to continuously improve performance.
What We Offer
Trayl Marketing specializes in website design, strategic messaging, SEO-driven content, and sales funnels, outfitting your brand’s marketing for growth. We integrate seamlessly with Zoho CRM and other automation tools, helping your business generate and convert leads effectively.
Navigate with Confidence
Marketing confusion can leave businesses feeling lost, stuck, or off-course. That’s why we provide the map, tools, and strategy to move you in the right direction.
Ready to blaze a new trail? Let’s map your next move.
Client business size
Budget per project
Starting from $5,000
Project duration
More than 6 months
Geographic focus
United States
Languages
English
Services
Success stories
Integrated marketing for marriage non-profit
$15,000
2024
3 months
Challenge
MIM365 needed to launch a new coaching service with a cohesive brand and digital strategy that effectively communicates their faith-based approach. The goal was to build a strong online presence to attract couples seeking guidance to strengthen their marriages, establishing MIM365 as a trusted leader in the space.
Solution
Partnering with Evergreen, MIM365 developed an integrated brand strategy and robust digital footprint. The solution included creating a user-friendly website, SEO-optimized content, social media outreach, and strategic digital marketing campaigns. This comprehensive approach ensured that MIM365’s faith-based coaching services were clearly communicated and easily accessible to couples in need.
Result
The new digital strategy significantly increased lead gen, visibility, boosted client engagement, and enhanced MIM365's reputation as a leader in marriage coaching. The partnership with Evergreen was instrumental in achieving a well-rounded and effective digital presence, driving growth and expanding MIM365's reach.
Integrated brand for STEM Academy
$25,000
2023
6 months
Challenge
As a new business in Colorado Springs, Peak STEM Academy aimed to create a niche for itself in a competitive market. The goal was to attract families seeking personalized STEM education and engage them in a community-focused learning environment.
Solution
We launched a fully-branded, integrated website that highlighted our small group "pod" approach, personalized attention, and family engagement. The website featured interactive content about our coding, robotics, and STEM competitions, along with easy enrollment options. Digital marketing and community events further showcased our commitment to excellence in exploration and individualized education.
Result
Within six months, we reached 100% enrollment capacity, significantly increased website traffic, and fostered a strong, engaged community. Our unique educational approach and strong family focus helped establish Peak STEM Academy as a trusted provider of STEM education, setting the foundation for future growth.
Zoho integrated website for medical non-profit
$25,000
2024
3 months
Challenge
Omukago needed to establish a strong online presence to increase donor engagement and streamline their operations. The goal was to create a high-converting website that would effectively communicate their mission and integrate seamlessly with their existing CRM, Zoho.
Solution
We developed a user-friendly, high-converting website tailored to Omukago's needs, featuring integrated Zoho CRM functionalities for better donor management. The site was optimized for engagement, with clear calls-to-action, impactful storytelling, and seamless donation processing.
Result
The new website for Omukago, achieved strong engagement, with an average session duration exceeding 2 minutes and a bounce rate below 40%. It also secured first-page Google rankings for key search terms and gained 30 new referring domains, boosting its online authority and visibility. The website is already attracting, engaging, and converting visitors into supporters.
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