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Mobile, Alabama, United States
50-249
1977
Good Giant is a full-service marketing and advertising agency dedicated to the casino, entertainment, and hospitality industries. With a team of over 120 professionals, we operate from key locations in Chicago, Mobile, Reno, and Tulsa.
Our mission is clear: to build the most loved gaming, entertainment, and hospitality brands in the world. We partner closely with our clients, immersing ourselves in their challenges and triumphs. We're committed to outthinking, outmaneuvering, and outperforming their competition every single day.
The name "Good Giant" embodies our essence and aspiration. We strive to be an indispensable partner for our clients, offering the vast resources, talent, and strategic thinking of a large agency while delivering the personalized service and dedication you'd expect from a boutique firm hungry to make its mark.
Our team brings a wealth of proven thought leadership to the gaming and hospitality sector. With extensive experience and deep insights, we drive innovation and develop strategies that set our clients apart. We believe in sharing knowledge and fostering growth within the entire industry.
We are not just a service provider; we are an extension of your team. Our hands-on approach ensures we are deeply engaged in every aspect of our clients' businesses. We understand market conditions, cultivate strong relationships, and focus relentlessly on delivering exceptional results.
We offer a wide array of services tailored to meet the unique needs of the casino, entertainment, and hospitality sectors and are privileged to work with some of the most renowned names in the casino, entertainment, and hospitality industries.
Our clients trust us to deliver results, and we take that responsibility seriously. Whether it’s a well-established brand or an emerging player, we bring the same level of passion, creativity, and commitment to every project.
We measure our success by our clients' success, and we are relentless in our pursuit of excellence. If you play to win, it's game on with Good Giant.
Client business size
Budget per project
$25,000+
Project duration
Starting from 3-6 months
Geographic focus
United States
Languages
English
Success stories
Las Vegas Resort Casino Rebrand Campaign
$1,000,000
2023
6 months
Challenge
Our mission was a challenging one – develop and launch an exciting brand awareness campaign to improve the property’s perception in the market while also functioning as a cost-effective direct response initiative to drive room nights and visits to the property.
Solution
We approached the campaign from several angles. First, we worked closely with the client to gain clarity around the property’s unique value proposition in the market. Next, we mapped the buyer’s journey and potential guests’ major decision points.
Result
The brand campaign was a big success for the property. We established specific KPIs for Awareness, Conversion and Brand Lift and exceeded many of them. A few highlights include: +32% increase in website traffic and revenue +52% increase in brand recall +108% in brand search
Our awards
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Full name
Website
Service
Estimated budget
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Message
How it works
Tell us about your needs and describe your problem, so the agency understands what you want to achieve.
The agency will contact you shortly on the Agency Partners platform and suggest how they can help.
Send your brief to several agencies to maximize your chances of finding the right one.
Filling in the brief does not oblige you to hire anyone.
Reach out to more agencies in your area matching your search.
Reach out to more agencies in your area matching your search.