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HUMAN friend digital
Cincinnati, Ohio, United States
1-9
2023
The services provided by Human Friend are designed to re-start or kick-start your digital marketing engine. The primary objective is to ensure that, beneath the surface, your business is primed for the digital era.
We offer digital marketing consulting, buyer persona creation, SEO + CRO services, web development and design, web analytics, website maintenance, digital contractor management, and photo/video consulting.
Digital Consulting
The first place we start is consulting because, like a therapist or a cardiologist, our relationship must be built on trust and transparency. As a digital marketing consultant, I will get to know you and your business, analyze what you're doing well, address what needs improvement, and help your team prepare for whatever is next.
SEO + CRO Services
This is the part where I argue with robots, so you don't have to. It's the most technical and
Why-does-this-feel-like-I'm-trying-to-summon-actual–rain-with-a-keyboard
side of digital marketing. Search engine optimization (SEO) and conversion rate optimization (CRO) are a mix of pleasing algorithms and conversing with humans simultaneously.
Web Development and Design
Having a well-designed and developed website is everything. (At this point in history, unless you're a start-up, you've seen this show before.) I've become an expert at wading through piles of creative work, picking out the highlights, and distilling them into a cohesive online narrative. There's a method I've developed that yields consistent results time after time.
Web Analytics
Data is the proof of success. By offering detailed reports about your digital performance, we can learn from the past and plan for your future.
Website Maintenance
Many of us need a go-to problem solver in our lives. When working on a website, I know I'm on the right track if I'm genuinely mending its issues. However, in this digital realm, solving one problem can sometimes lead to another. That's why having seasoned problem-solvers is essential before taking the plunge.
$12,000
2024
5 months
Challenge
DCCH partnered with a design agency to refresh their brand and needed an expert webdeveloper to fulfill their vision for a modern, user-friendly WordPress website. Goals included migrating 350+ Joomla pages, showcasing bold custom layouts, ensuring HIPAA and ADA compliance, improving performance and accessibility, adding custom post types, and delivering an intuitive back end for non-technical staff to maintain. And fully optimized for search.
Solution
We collaborated with a design agency to craft a clear, functional site architecture for DCCH, migrating 350+ posts from Joomla to WordPress using SQL exports and plugins. We developed a lightweight, custom WordPress theme with Bootstrap 5.3.3 and multicolor branding. HIPAA-compliant JotForm integration ensured secure data handling, while performance optimizations and built-in accessibility practices met WCAG and ADA standards for a fast, inclusive experience.
Result
The project delivered impressive results, including Lighthouse scores of 99 (desktop) and 82 (mobile), seamless migration of 350+ Joomla posts to WordPress, and DCCH’s first-ever fully HIPAA-compliant forms. The SEO-optimized website features updated titles, meta descriptions, and schema. A bold, multilayered design brought the agency’s vision to life, while an intuitive backend empowers DCCH’s team to manage the site confidently, leaving them ready to advance their mission.
Before working with Jacob and his peeps I didn't know what a game changer having a solid SEO and digital marketing strategy would be. Prior to our collaboration, incoming calls and web inquiries were scarce, now we are delighted to receive a mix of over 120 emails and calls each month. Many of the new inquiries transition into long-term client relationships. Jacob's professionalism and extensive marketing knowledge have been invaluable. I highly recommend.
Working with Jacob and his team has been exceptional! He has completely redesigned our website structure and crafted our SEO strategy, which has significantly enhanced our online presence and keyword rankings. Would highly recommend working with them!
Jacob is an absolute gem. He's easy (and fun!) to work with, a great communicator, and has added a ton of value to the projects he's helped us out with. I would definitely recommend working with Jacob/Human Friend!
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