K Marketing Co

Challenge

The JoinTheFD project aims to enhance recruitment and retention for nine fire departments in Lancaster, PA, through a SAFER grant awarded for three years. The primary goals include developing comprehensive marketing strategies that utilize various platforms such as TV, social media, billboards, radio, and print materials. By increasing visibility and engagement within the community, the project seeks to attract new volunteers and retain existing members.

Solution

The dynamic recruitment and retention platform designed for the nine Lancaster County Fire Departments, features an engaging, user-friendly layout that highlights volunteer opportunities, training programs, and the benefits of joining the fire service. The site includes direct links and contact information to all 9 Fire Departments, resources for new recruits, and training opportunities.

Result

Since the launch of the Join The FD website, there has been a significant increase in new members across the nine Lancaster County Fire Departments. The site effectively highlights the benefits of serving the community, and has enhanced visibility of volunteer opportunities for interested individuals. As a result, the website has not only attracted new members but become a powerful recruitment tool.

Challenge

Coyote Bluff Estate, a distinguished luxury hotel nestled in the picturesque landscapes of Kalispell, Montana, sought to enhance their online presence through a website recreation project. The core objective was to craft an engaging, visually stunning website that reflects the essence of their luxury brand and serves as a powerful sales asset. Utilizing Wix Studio, the project focused on creative a responsive and cohesive design cross all pages and all device types while also prioritizing SEO.

Solution

The primary goal of the website recreation was to create an immersive online experience that resonates with potential guests, showcasing the unique offerings and breathtaking surrounds that Coyote Bluff Estate has to offer. The website needed to embody the elegance and sophistication that the hotel represents, while also being very user friendly on all devices, making the website easy to navigate. With researched and target key words, SEO was increased on page and off page.

Result

The rebuild of Coyote Bluff Estate's website has been a resounding success. With a responsive design and focused SEO strategies, we significantly improved online visibility and user experience. Website traffic surged from 66 visits in February 2024 to 2.8k in April 2024, directly impacting sales. This project highlights the importance of a holistic web development approach that prioritizes both functionality and aesthetics while aligning with business objectives.

Challenge

In addition to enhancing their website, Patriot Towing strategically implemented Google Ads, focusing on cost-per-click (CPC) advertising to assist with call leads. This approach allowed them to target specific keywords relevant to their towing services, enabling them to reach potential customers actively searching for help. By leveraging CPC ads, they could effectively manage their advertising budget, only paying when users clicked on their ads, thus maximizing their return on investment

Solution

We have curated Google CPC Ads for Patriot Towing that effectively target both the competitive towing market and the specialized heavy-duty hauling services they offer. By utilizing keyword strategies specific to local towing needs and heavy-duty transport, these ads aim to attract a diverse customer base. The campaign emphasizes Patriot Towing's reliability and expertise, helping them stand out in a crowded marketplace.

Result

Over the past five months, the ad campaign has generated 135 clicks and 18 phone calls, with a total cost of $543. Despite being paused for most of September due to a hacking incident, the campaign has achieved a clickthrough rate of 8.53% and an average cost per click (CPC) of $4.02. The cost per phone call stands at $30.19. Continuous adjustments and optimizations have been made, including two "Learning periods." With more time, we anticipate continued, improved performance.