Lead Experts

Challenge

A psychologist clinic offering online OCD therapy faced tough competition and struggled to generate high-quality leads that converted. With multiple psychologists specializing in different areas, it was crucial to rank for various services to ensure all practitioners had patients. The clinic needed an SEO strategy to improve visibility, attract committed clients, and drive leads across all specializations effectively.

Solution

1. Service Prioritization: Focused on high ROI services and those easiest to convert, ensuring maximum impact. 2. Keyword Research: Identified keywords based on competitor analysis, search volumes, and CPC data to target high-value opportunities. 3. Intent-Based Content: Developed content tailored to user intent, addressing specific needs and driving conversions. 4. On-Page Optimization: Enhanced meta tags, headings, and technical SEO to improve rankings and visibility across all services.

Result

1. Organic Lead Growth: Achieved 20% growth in organic leads within the first 6 months. 2. Year-on-Year Growth: Recorded a 60% increase in lead generation across all service lines. 3. Improved Conversions: Lead-to-conversion ratio improved by 30%, driving higher client engagement. 4. Top Rankings: Became the top-ranked business in the province, surpassing competitors with over 10 years in the market.

Challenge

A Canadian florist with a Shopify ecommerce store and a physical shop in a small village faced significant challenges in scaling online sales. The majority of revenue came from in-person purchases, while the online store struggled to gain visibility and attract customers. To achieve sustainable growth, the business needed to break free from the constraints of its local market, improve online visibility, and expand sales nationwide.

Solution

1. On-Page Optimization: Improved meta tags, headings, product descriptions, site speed. 2. Keyword Strategy: Targeted high-intent keywords based on sales trends, seasons. 3. Keyword Clustering: Focused on “local delivery,” “nationwide shipping,” others. 4. Competitor Analysis: Identified gaps, leveraged insights for differentiation. 5. Local SEO: Optimized GMB, localized keywords, encouraged reviews. 6. Content: Created guides, blogs, event-specific pages.

Result

- 32% YoY Growth: Organic channel sales increased year over year. - Seasonal Stability: SEO preparation reduced seasonal impact, maintaining consistent sales. - Improved ROI: Search term-based keyword strategy boosted organic channel ROI. - Higher Rankings: National ranking improvements drove traffic and visibility. - Customer Value: Increased order value and returning customer rate.

Challenge

A Canadian renovation business offering custom home renovations, kitchen cabinetry, and bathroom and kitchen remodels entered the competitive Greater Toronto Area (GTA) market. With expertise in flipping homes and tailored renovation solutions, the business faced stiff competition from established players in a saturated industry. Success required standing out by highlighting its unique offerings and connecting with clients seeking high-quality, personalized renovation services.

Solution

1. Website Build: Built a new site with enhanced SEO-focused content. 2. Long-Tail Keyword Strategy: Targeted low-hanging fruits for quick wins in a competitive market. 3. Competitor Comparisons: Created content highlighting benefits over local competitors for top-of-funnel users. 4. High-Quality Backlinks: Focused on high-revenue keywords with authoritative backlinks. 5. On-Page SEO Optimization: Improved technical SEO, meta tags, and internal linking for better rankings.

Result

1. Quick Keyword Rankings: Ranked on 150+ keywords by month 2. 2. GBP Performance: Received 10+ calls through Google Business Profile in month 2. 3. Top Local Rankings: Achieved top 5 rankings for 10+ local keywords. 4. Organic Lead Contribution: Organic leads now make up 70% of the business. 5. Traffic Growth: Month-over-month organic traffic grew by over 25%.