Loop Digital Marketing Ltd

Challenge

The original website had no accessibility features so users with reading difficulties were not able to navigate or interact with the site. These users are one of the key target demographics for this client so it was crucial that these visitors also received a great user experience.

Solution

The fundamental features included a screen-reader integration, a translation tool and other elements that enabled users to read or listen to the content on each page using text-to-speech. We also implemented several features to improve the ease of use for admins via the site's backend.

Result

Our team of developers crafted a completed bespoke website that alleviated barriers and challenges that a number of users face when browsing online. Catering to the needs of the client’s target demographics, we ensured that the Sight and Sound website could be explored and enjoyed by all.

Challenge

BP Collins reached out to us wanting to improve their overall digital presence in what is quite a competitive market, increasing the traffic and leads through their website to ultimately drive an increase in revenue.

Solution

Through research, we found that we needed to focus on both on-site and off-site optimisation to improve their visibility and presence in search. By combining our tools with our SEO knowledge we were able to construct an optimisation plan that would get the business seen and recognised in search.

Result

Over 6 months we doubled its organic traffic and increased new sessions by over 40%. We also secured 7 top spots in Search for non-branded keywords too adding to the long-term value of the project. This influx of additional organic traffic resulted in a steady increase in conversions via the website

Challenge

When Loop Digital took on BD Oncology’s project, they faced a landscape where manual processes and paper systems often left critical departments disconnected, risking therapy compromises in oncology—a field already vulnerable to errors in prescription, preparation, and administration. Moreover, the challenges in terms of marketing communication, includes challenges with transformative solutions across multiple countries, each with its own language, cultural nuances, and buying motives.

Solution

At the core of Loop Digital’s approach was a meticulous persona development process, which aimed to create detailed profiles of BD Oncology’s target audience: nurses, pharmacists, oncologists, and C-suite executives. Armed with these insights, Loop Digital crafted a comprehensive inbound marketing campaign integrating various digital marketing channels and services. Including SEO, PPC, Video Production, CRO, Email Marketing, Social Media Marketing and Content Marketing.

Result

Loop Digital’s strategic approach for BD Oncology yielded remarkable results, transforming marketing efforts into tangible business outcomes. Lead Generation: Loop Digital generated more than 13,000 valuable leads across Europe. Potential Order Value: Each lead represented a potential order value ranging from £250,000 to £2 million. Financial Impact: The efforts are estimated to contribute over £2 billion to BD Oncology’s bottom line within the next two years.