Semrush Agency Partners logo

Melbourne, Victoria, Australia

Perth, Western Australia, Australia

Brisbane, Queensland, Australia

10-49

2013

At Soto Group Creative Agency our expertise is built on almost twenty years of excellence, recognised time and again.

This positions us uniquely to give our clients strategy, brand, marketing & website advice that not only suits them right now, but also challenges them to achieve the future they aspire too.

We work differently to most agencies - we don't hard sell or offer standalone services. We look at the full picture and work out what is best for your stage of business, your budget and your personal goals.

This means our team empowers our clients when making creative, effective & growth based decisions for their business strategy, brand, website and marketing.

We are:

  • Business, brand and marketing experts
  • An extension of your team
  • Believe that knowledge is power and will always be transparent
  • An equal opportunity workplace
  • Really into doing better - for our clients, our environment and for the planet overall.

We are NOT:

  • About lock in contracts
  • Keeping our cards close to our chest
  • Over promising or under delivering
  • Living in the dark ages

Some of the services we offer:

Strategy

We work with young businesses to define their strategy and finances. 

–  Business Planning

–  Financial Modelling

–  Grant Writing

–  Growth Strategy

–  Pitch Deck

Strategy Services 

Branding

We support businesses to define their brand and message. 

–  Logo & Brand Design

–  Brand Strategy

–  Brand Guidelines

–  Packaging & Stationery

–  Copy Writing

Branding Services 

Websites

We help to digitise this message via websites and social media. 

–  Website Design

–  Website Development

–  E-Commerce Stores

–  Blogger & Influencer Websites

–  Fresh Produce Specialists

Websites Services 

Marketing

We then help plan the operational marketing that follows.

–  Content Strategy

–  Social Media

–  Advertising & Media

–  PR & Comms

–  Activations & Events

Budget per project
Starting from $5,000
Project duration
  • Starting from 1-3 months
Geographic focus
  • Australia
Languages
  • English
  • French
Success stories

Challenge

The GM of Edgemill found the Soto Group when they sought out a melbourne creative agency to refresh their brand and brand messaging. They were up against some steady competition such as Absolut vodka.

Solution

We worked with the Edgemill team over 24 months to refine and refresh the brand and create a brand identity that spoke to their audience. Once the brand identity was created we worked on a 12 month marketing strategy for their team to deliver with our ongoing support.

Result

The team loved their new brand look and feel, and they were able to bring it to life in their marketing and sales efforts. Their social media presence increased as well as their conversions.

Challenge

Vivir Organics were looking to level up their digital presence with a new ecommerce shopify website. As part of this they wanted a rebrand and new packaging look and feel. They were looking for a brand strategy agency that could help them achieve their brand and website goals.

Solution

Our brand design team sat down with the co-founders and meticulously planned their brand evolution. We performed detailed market research to extract their user personas and ensure brand development was centred around their future customers. The shopify website template was easy to navigate.

Result

By hiring Soto Group as their brand strategy agency of choice they achieved: * New brand, logo and style guide better suited to their customers * 400% uplift in site traffic * 2x increase of website ecommerce sale conversions * 2x increase of wholesale distributor enquiries from distributor portal

Challenge

Rhodes & Beckett were an Australian fashion powerhouse. However due to a change in the retail market in Australia, and slow management decisions, the business became insolvent. The new investors reached out to Soto to help create a pitch deck that was going to engage Asian investors and excite them.

Solution

We knew they needed some work on brand identity design. We created a strategy and pitch deck focused on bringing the brand back to it's core. Good, quality design. We presented this to the investor group along with our vision for the future.

Result

Rhodes & Beckett managed to achieve the investment they needed to save the brand and continue trading.

Our clients
Melbourne, Victoria, Australia agency Soto Group Creative Agency helped Accor Hotels grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Soto Group Creative Agency helped Asahi Beverages grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Soto Group Creative Agency helped Modi Apple grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Soto Group Creative Agency helped Freshmax Group grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Soto Group Creative Agency helped Ticketek grow their business with SEO and digital marketing
Melbourne, Victoria, Australia agency Soto Group Creative Agency helped Sodexo grow their business with SEO and digital marketing
Our awards
Melbourne, Victoria, Australia agency Soto Group Creative Agency wins Coolest Company Award award
Melbourne, Victoria, Australia agency Soto Group Creative Agency wins Fast 100 award
Melbourne, Victoria, Australia agency Soto Group Creative Agency wins Forbes 30 Under 30 award
Melbourne, Victoria, Australia agency Soto Group Creative Agency wins MOYA Marketer of the Year award
Melbourne, Victoria, Australia agency Soto Group Creative Agency wins Banksia Awards award
Melbourne, Victoria, Australia agency Soto Group Creative Agency wins Business News 40 Under 40 award
Reviews

4.8

average rating based on Google reviews
Sara Irison
Feb 9, 2024

I recently worked with Matt and the team at Soto Group. I am absolutely ecstatic with the website they produced for my new business! I decided to use Soto’s services over other developers I had engaged with because of the excellent communication I had with Matt. From the beginning Matt clearly articulated the services Soto would provide and how they could meet the website objectives I had in mind. It has been an amazingly smooth journey and I have enjoyed watching my vision for the website come to life. The website Soto has produced is modern, visually appealing and integrates a number of different features to make it extremely functional. I am grateful for the commitment to my project and will continue to work with Soto to maintain the website. I highly recommend Soto Group to anyone looking to bring their website vision to life!

Monica Barratton
Oct 4, 2023

Matthew Crouch has been an excellent person to work with for our website and our rebranding. Really appreciate his attention to detail and his flexibility, too. Soto's services are also excellent value. Highly recommend!

Joanna Churchon
Mar 25, 2024

HIGHLY recommend Soto Consulting, Matthew was engaged to bring our business website Church+Osborne up to date. He was proactive and professional. He explained the process and delivered on time and within our budget. Extremely happy with Soto Consulting, Matthew listened to what we wanted and ensured he explained everything to us. We knew what he was doing and what we had to do to help him achieve our goal. Highly recommend Soto Consulting, we wouldn't use anyone else.

Joel Collieon
Mar 28, 2024

Soto have been instrumental in assiting us with our brand, postitioning, website design and so much more. I would absolutely recommened the team to anyone seeking professional and outstanding expertise!

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