PLA Research

Does Google Shopping optimization seem like a puzzling riddle?
Upgrade your campaigns using Semrush PLA data.

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Research competitors' PLAs

  • Discover product listing ads that showed up for every keyword
  • See the position a domain's Google Shopping ad received in paid search
  • View the number of search queries that trigger rivals' PLAs to appear
pla-competitors

Get insights for your e-commerce strategy

  • Find the leading advertisers among your Google Shopping competitors
  • Determine how many PLA keywords you and your rivals have in common
pla-positions

Analyze ads and keywords in detail

  • Uncover what your competitors' PLAs look like and analyze their components
  • Get access to the data on a promoted product's title and price
pla-copies

Get started!

Gather competitive intelligence, create your perfect PLAs, and conquer Google Shopping!

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