Free Online Courses to Advance Your Marketing Career

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Advance and inspire your marketing career

Top Experts

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100% Free

Education available to everyone

Valuable certification

to enhance your career

New and Upcoming Free Courses and Webinars

Getting Started with Semrush Course
Semrush Tools
Semrush Academy

10 lessons

30 minutes

Certification

Getting Started with Semrush

This free course is your essential guide for how to use Semrush. Learn how to navigate the platform, measure online visibility, conduct competitive analysis, and track keyword performance. Unlock the full potential of Semrush tools to improve your SEO and digital marketing strategies.
Master Your Brand Voice: Workshop with Jack Appleby
Social Media
Semrush Tools
Marketing
Jack Appleby

10 lessons

45 minutes

Certification

Master Your Brand Voice: Workshop with Jack Appleby

Your brand voice is how you get your message to the world – but how do you actually create it from scratch? In this course hosted by social strategist Jack Appleby, you'll learn exactly what a brand voice is, why it's important, and complete exercises to curate a voice as unique as your brand.
Semrush Academy: International SEO
SEO
Semrush Tools
Aleyda Solis

16 lessons

1 hour

Certification

International SEO

This free course will teach you how to unlock the power of International SEO and expand your reach across borders. We’ll guide you through key strategies, highlight common (and costly) mistakes to avoid, and introduce you to essential tools to elevate your global SEO efforts. Get ready to bring your business to the next level!
how-to-plan-magnetic-content-strategy
Content Marketing
Semrush Tools
Semrush Academy

3 lessons

36 minutes

Certification

How To Plan a Magnetic Content Strategy Using Semrush

Unlock the secrets of a compelling Semrush-driven content strategy. Learn to captivate your audience with strategic keyword selection, in-depth planning, and optimized content that acts as an irresistible magnet for increased website traffic and reader engagement.
How to Craft High-Impact Digital Advertising Campaigns Using Semrush
Paid Advertising
Semrush Tools
Semrush Academy

4 lessons

36 minutes

Certification

How to Craft High-Impact Digital Advertising Campaigns Using Semrush

Learn how to craft and oversee impactful ad campaigns using Semrush tools. From strategic planning to execution, this course covers the entire campaign lifecycle so you can successfully launch and manage campaigns that achieve desired results.
Uncover the roadmap to integrating exceptional local services with your agency
past
SEO
Local SEO
John Halfpenny
Emily Moore
1 hour

Unlocking Agency Growth: Integrating Local Services with Expertise

Ready to take your agency to the next level while boosting value for your clients? To thrive in today's competitive landscape, agencies need to continuously refine and adapt their service to stay ahead of the curve. In this webinar, we’ll uncover the roadmap to integrating exceptional local services with your agency. From diving into the pulse of the local marketing landscape to providing resources and showcasing Semrush tools to simplify the process, this session is a must-see.
View webinar info
Unlock the potential of local SEO audits for your business
past
SEO
Local SEO
Nitin Karunakaran
Wells Dunscombe
1 hour

Master The Local SEO Audit and Strengthen Your Sales Pitch

Discover advanced SEO tools and techniques designed to power up your agency's growth. Our experts will guide you on how to gather local competitive intelligence, check your clients’ online visibility, and uncover growth opportunities to build a strategic Local SEO plan. We’ll unveil how to access data and visual metrics to enhance your sales proposals, present findings in client-friendly formats—even for non-SEO experts— so you can win more local businesses with Semrush tools. We’ll also share success stories, proven tactics and templates for crafting a compelling sales pitch.
View webinar info
Certification logo

Earn Your Certificate from Semrush Academy

Semrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite. Learn more

Popular Online Courses and Webinars

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Course

SEO

9 lessons

1 hour

Certification

SEO Principles: An Essential Guide for Beginners

Get to know the essentials of SEO in this hands-on course. You’ll learn how to do all the basics, including keyword research, on-page SEO, technical SEO, and off-page SEO.
Beginner SEO with Semrush

Course

SEO

Semrush Tools

17 lessons

1 hour

Certification

Beginner SEO with Semrush

If anyone knows search engine optimization, it's Semrush. So why not kickstart your SEO journey with this free course, designed with Semrush tools in mind? If you're looking to get started with keyword research, or building backlinks with Semrush, this is the course for you!
Semrush Academy

Course

Semrush Tools

9 lessons

1 hour

Certification

Semrush Site Audit Course

This free course will teach you how to use Semrush Site Audit to its fullest, detecting and fixing your website's technical issues effortlessly. After completing the course, you will have sufficient knowledge to take and pass the Semrush Site Audit exam.
Getting Started with Semrush Course

Course

Semrush Tools

10 lessons

30 minutes

Certification

Getting Started with Semrush

This free course is your essential guide for how to use Semrush. Learn how to navigate the platform, measure online visibility, conduct competitive analysis, and track keyword performance. Unlock the full potential of Semrush tools to improve your SEO and digital marketing strategies.
Kevin Indig SEO Strategy

Course

SEO

8 lessons

45 minutes

Certification

Crafting a Winning SEO Strategy: A Guide for In-House Marketers

Gain a comprehensive understanding of SEO strategy, covering key elements such as crafting effective strategies, creating actionable roadmaps, leveraging competitive advantages, and presenting your plans to secure support and buy-in.
Matt Diamante
Nastia Smoroda
past
Webinar
SEO
Local SEO
AI
Matt Diamante
Nastia Smoroda
1 hour

Local SEO 2024 Wrapped: Hits, Misses, and What’s Next for 2025

It’s time for our very own Semrush Local 2024 Wrapped! And while we’re not revealing who your top artist was this year, we will be reflecting on the hits and misses of 2024’s local marketing strategies. We're bringing SEO expert Matt Diamante as he takes a look back at the local SEO strategies that delivered big results—and the ones that didn’t hit the mark (at all). Plus, Matt will reveal his predictions for local SEO in 2025 and the things you should start doing to stay ahead of the competition. And yes, we’re going to talk about AI.
View webinar info

Learning Online with Top-Notch Field Experts

Brian Dean

Brian Dean

SEO expert and founder of Backlinko, one of the most popular digital marketing resources online (5M+ readers).
Chima Mmeje

Chima Mmeje

Chima Mmeje is an SEO content strategist and writer specializing in building and executing topic clusters for SaaS companies.
Janet Machuka

Janet Machuka

Janet is a social marketing strategist, content creator, copywriter, influencer and one of the top leaders, trained over 70+ brands.
Andy Crestodina

Andy Crestodina

Andy is the co-founder of Orbit Media, an award-winning digital agency. Provided advice to 1000+ businesses and has written 500+ articles.
Marisha Lakhiani

Marisha Lakhiani

Marisha currently serves as the Chief Growth Officer at Mindvalley and is the driving force behind a staggering $150 Million in revenue.
Kyle Byers

Kyle Byers

Kyle leads Semrush’s global SEO, CRO, Organic Content, and International Blogs teams. His work has been featured in major media.
Jeff Sauer

Jeff Sauer

Jeff is the Founder of Data Driven, agency advisor, business coach. He had 50,000+ marketers enrolled in his Google certification programs.