Top 100: The Most Visited Websites in the US

[2024 Top Websites Edition]

Discover the most visited websites in the world’s top economy, as the US sets the global trend when it comes to the top sites by traffic received.

Top Websites in the US by Traffic [February 2024]

Based on data from the Semrush Traffic Analytics tool, this page reveals the top 100 most visited websites in the US, as well as uncovering the top players across various industries.

We are updating this page on a monthly basis, so you can stay up to speed with all the market shifts and spot changes in user interest.

United StatesFebruary 2024
Traffic rankDomainVisitsPages/visit

Avg. visit duration

Bounce rate
1

google.com

35.85B3.723:5640.07%
2

youtube.com

23.35B6.440:4334.44%
3

reddit.com

4.47B2.419:3263.58%
4

facebook.com

3.88B2.623:5656.08%
5

amazon.com

3.45B5.513:2040.68%
6

pornhub.com

2.87B7.311:3220.79%
7

wikipedia.org

2.61B2.110:4361.08%
8

yahoo.com

2.36B3.123:4749.19%
9
1

twitter.com

2.35B2.024:3169.94%
10
1

duckduckgo.com

2.25B2.321:5350.97%
11
2

instagram.com

1.68B2.119:1768.13%
12

xvideos.com

1.65B7.612:4522.21%
13
1

fandom.com

1.36B3.313:1951.55%
14
3

weather.com

1.31B1.607:2566.56%
15

bing.com

1.26B3.715:0243.5%
16

cnn.com

931.61M2.014:5853.3%
17

tiktok.com

777.03M1.810:4668.38%
18
1

nytimes.com

774.05M2.115:2360.93%
19
2

microsoftonline.com

744.86M1.803:1054.44%
20
3

quora.com

710.84M1.612:3776.42%
21
1

foxnews.com

706.20M3.216:0236.04%
22
2

xnxx.com

699.93M7.212:2521.65%
23
1

ebay.com

674.89M5.914:1840.49%
24
6

espn.com

603.78M2.726:0353.34%
25

linkedin.com

570.73M2.514:5755.4%
26
1

office.com

569.16M2.126:1658.93%
27
3

openai.com

542.68M1.814:5663.58%
28

twitch.tv

537.89M2.126:4659.93%
29
3

imdb.com

495.43M3.108:0847.38%
30
2

microsoft.com

486.34M1.707:5467.77%
31

live.com

477.85M3.011:2638.37%
32
3

xhamster.com

446.68M6.716:3331.77%
33
2

onlyfans.com

436.93M1.620:0874.33%
34
3

netflix.com

432.26M2.234:4054.44%
35
2

walmart.com

429.00M2.413:0259.24%
36
9

instructure.com

425.24M7.221:4523.04%
37
2

dailymail.co.uk

411.58M2.418:1746.7%
38

msn.com

396.91M3.920:0949%
39
3

usps.com

396.88M2.210:1158.38%
40
1

indeed.com

353.94M4.313:2243.3%
41
2

zillow.com

353.15M3.012:5555.97%
42
8

accuweather.com

349.07M2.407:2545.3%
43
3

pinterest.com

337.77M2.318:5960.26%
44
2

apple.com

330.05M1.911:1367.36%
45
1

nypost.com

328.80M2.515:1052.22%
46
4

etsy.com

313.48M4.813:4744.14%
47

discord.com

301.86M2.634:4656.88%
48
1

zoom.us

300.43M2.210:4349.86%
49
4

sharepoint.com

288.13M2.316:5656.26%
50
1

paypal.com

276.33M3.205:2428.71%
51
5

ign.com

272.06M1.517:5674.16%
52
4

chaturbate.com

269.61M6.719:0235.35%
53
3

eporner.com

263.31M6.512:1836.23%
54
2

imgur.com

254.47M1.912:3868.14%
55

bbc.com

252.10M2.111:0354.66%
56
4

breitbart.com

242.29M2.413:2241.14%
57
2

spotify.com

239.61M2.213:0756.43%
58
4

homedepot.com

238.99M2.909:3348.94%
59
1

craigslist.org

238.28M7.013:5929.92%
60

x.com

232.59M1.312:2887.12%
61
3

gamespot.com

226.05M3.018:2461.95%
62

roblox.com

213.52M7.430:2528.56%
63
20

intuit.com

195.41M3.015:2539.73%
64
3

fedex.com

189.35M1.812:2467.22%
65
5

github.com

187.24M2.213:0062.74%
66
3

theguardian.com

186.98M2.115:0659.46%
67
14

nih.gov

186.82M1.713:0477.97%
68
36

quizlet.com

186.15M2.613:2459.93%
69
3

chase.com

182.02M3.510:5928.49%
70
2

steamcommunity.com

179.14M2.213:4369.9%
71
6

patreon.com

177.62M2.109:2663.15%
72
3

usatoday.com

177.06M1.817:3075.37%
73
12

canva.com

175.79M3.314:1433.81%
74
17

ups.com

175.73M1.812:5673.88%
75
8

nextdoor.com

174.53M1.810:0568.34%
76
5

amazonaws.com

172.36M2.017:1368.07%
77
2

hulu.com

171.31M2.737:4948.52%
78
2

bestbuy.com

170.96M3.008:5648.3%
79
5

capitalone.com

170.14M2.907:5641.99%
80
12

nbcnews.com

169.88M1.512:3176.73%
81
9

washingtonpost.com

166.30M2.615:5456.33%
82

apnews.com

162.90M1.409:0077.57%
83
4

okta.com

162.78M2.406:1146.62%
84
7

character.ai

159.25M2.324:3557.45%
85
1

yelp.com

156.69M2.506:2252.87%
86
6

target.com

155.46M2.308:4161.83%
87
9

duosecurity.com

153.98M2.600:5926.41%
88
15

temu.com

152.16M5.014:2747.97%
89
5

xfinity.com

150.64M4.212:3843.04%
90
15

samsung.com

149.54M2.309:0465.78%
91
2

adobe.com

148.40M2.108:2363.13%
92
2

whatsapp.com

144.95M1.417:3578.01%
93
29

outlook.com

143.14M1.613:4874.27%
94
3

steampowered.com

140.76M2.106:4864.93%
95
6

npr.org

137.86M1.217:4185.73%
96
18

wunderground.com

136.97M2.211:1149.89%
97
9

healthline.com

136.75M1.209:3784.35%
98
1

realtor.com

133.80M2.311:2859.74%
99
9

lowes.com

133.68M3.308:2841.46%
100
35

weather.gov

132.79M1.810:5663.63%

*Some websites featured in the list above may contain adult content, please use caution when visiting unknown sites.

General Trends Across the Most Popular US Websites by Traffic

In January of 2024, we saw a blend of growth and decline trends across our top 100 list. Overall, 55% of of our top 100 domains experienced positive month-over-month increases, while 45% saw declines. 

The dominance of tech giants continued to be prominent on the top 100 list. Google.com led the charts, surpassing an impressive 36 billion monthly visits. YouTube.com followed closely with 23 billion monthly visits. Reddit.com, which took the number 3 spot in October, cemented its third-place position on the list for the sixth month in a row. 

Several other domains caught our attention in terms of their movement up the list—most notably, weather.gov and intuit.com, which both saw remarkable traffic jumps of 70% and 49%, respectively. In addition, Cisco’s duosecurity.com broke into the top 100 with an impressive 22% increase from December of last year. Other notable gainers include wunderground.com (40%), instructure.com (45%), realtor.com (15%), and sharepoint.com (56%).

On the other hand, retail giants slipped across the board this month, with bestbuy.com (-34%), target.com (-26%), costco.com (-19%), and walmart.com (-23%) all seeing significant traffic declines. Other notable drops in rank include retail-adjacent slickdeals.net (-7%), along with allrecipes.com (-7%) and steampowered.com (-5%).

While it was a dynamic month for web traffic, it’s important to note that these trends were likely influenced by seasonality to some extent. Looking at the big winners, like weather.gov, alongside strong declines in retail, the trends make sense in light of the impacts of winter weather and the end of the holiday shopping season. 

Happy New Year! We look forward to sharing more exciting traffic trends with each month as we continue through 2024.

It’s Not Just About the Traffic

Although observing position changes through traffic volume can help to analyze global trends and benchmark your performance against the competition, Semrush’s Traffic Analytics reports also include important metrics to keep watch on:

  • Mobile vs. desktop traffic share shows which devices people use to enter a site page. When doing competitive benchmarking, this metric can help to determine whether you need to implement certain steps (e.g. ensure further mobile optimization or come up with additional desktop traffic generation tactics) to strengthen your traffic acquisition strategy and stay in the game.
  • Number of pages per visit, average visit duration, and bounce rate reflect the quality of site content. If you spot that your competitor’s website shows better performance, it's a sign that you have to work on your SEO and content strategy, comparing the structure, content, and design of your site pages against theirs.

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Insights on the Most Popular Sites in the US by Industry

To spot more granular market patterns and provide more useful insights, we decided to show the leading US websites in terms of traffic volume by different industries: Education, Fashion, Travel, Retail, Teamwork, Social Networks, Media, Food Delivery, and Streaming Services.

Education
Fashion
Travel
Retail
Teamwork
Social Networks
Media
Food Delivery
Streaming Services

Education

United StatesFebruary 2024

The Most Visited Websites - US, Education Category

The education sector saw remarkable growth in February, with the top websites experiencing an average month-over-month (MoM) growth of approximately 31%. Overall, every top domain was in the positive, with an astounding 70% seeing double-digit growth.

Chegg.com stands out as the top performer, achieving an impressive 76.4% increase in traffic. Chart-leaders quizlet.com and instructure.com also showed notable growth, with increases of 44.5% and 33.6% respectively.

Lower down the list, pearson.com (24.5%), brainly.com (31.1%), mheducation.com (34.8%), and cengage.com (25.5%) all saw strong double-digit gains. Conversely, duolingo.com saw only modest growth of around 1%, positioning it oddly among its surging peers. Schoololgy.com also saw growth slightly below 10%.

In conclusion, the category is witnessing a staggering uptrend in engagement, led by platforms specializing in study aids, course management, and homework help. After a likewise strong month in January, the standout growth of chegg.com, alongside quizlet.com and instructure.com, underscores a strong trend for online learning tools.

The Most Visited Websites – US,Food Delivery Category

PositionDomainMonthly traffic
1doordash.com90.9M
2dominos.com50.3M
3kroger.com48.0M
4instacart.com35.9M
5pizzahut.com30.8M
6tacobell.com25.5M
7starbucks.com25.2M
8publix.com23.8M
9aldi.us23.0M
10grubhub.com22.9M

The Most Visited Websites – US,Teamwork Category

PositionDomainMonthly traffic
1office.com569.2M
2zoom.us300.4M
3slack.com43.5M
4docusign.com36.9M
5trello.com27.3M
6smartsheet.com16.9M
7asana.com16.0M
8zoho.com15.1M
9monday.com13.9M
10atlassian.com13.5M

The Most Visited Websites – US,Streaming Services Category

PositionDomainMonthly traffic
1netflix.com432.3M
2hulu.com171.3M
3screenrant.com130.3M
4max.com106.3M
5crunchyroll.com94.7M
6rottentomatoes.com87.1M
7disneyplus.com72.0M
8paramountplus.com65.6M
9peacocktv.com65.3M
10mydramalist.com47.9M

The Most Visited Websites – US,Fashion Category

PositionDomainMonthly traffic
1macys.com75.3M
2shein.com63.9M
3nike.com49.6M
4gap.com35.9M
5nordstrom.com32.4M
6rei.com25.8M
7jcpenney.com23.4M
8academy.com19.1M
9fashionnova.com18.5M
10adidas.com17.6M

The Most Visited Websites – US,Retail Category

PositionDomainMonthly traffic
1amazon.com3.4B
2ebay.com674.9M
3walmart.com429.0M
4apple.com330.0M
5etsy.com313.5M
6homedepot.com239.0M
7bestbuy.com171.0M
8target.com155.5M
9temu.com152.2M
10samsung.com149.5M

The Most Visited Websites – US,Social Networks Category

PositionDomainMonthly traffic
1youtube.com23.4B
2reddit.com4.5B
3facebook.com3.9B
4twitter.com2.4B
5instagram.com1.7B
6tiktok.com777.0M
7linkedin.com570.7M
8pinterest.com337.8M
9discord.com301.9M
10imgur.com254.5M

The Most Visited Websites – US,Media Category

PositionDomainMonthly traffic
1cnn.com931.6M
2nytimes.com774.1M
3foxnews.com706.2M
4espn.com603.8M
5dailymail.co.uk411.6M
6msn.com396.9M
7nypost.com328.8M
8bbc.com252.1M
9theguardian.com187.0M
10thegatewaypundit.com180.8M

The Most Visited Websites – US,Travel Category

PositionDomainMonthly traffic
1yelp.com156.7M
2tripadvisor.com102.6M
3airbnb.com85.0M
4expedia.com69.1M
5booking.com64.6M
6aa.com58.4M
7southwest.com56.3M
8delta.com53.1M
9united.com51.0M
10marriott.com43.6M

The Most Visited Websites – US,Education Category

PositionDomainMonthly traffic
1instructure.com425.2M
2quizlet.com186.1M
3chegg.com76.1M
4blackboard.com55.7M
5schoology.com48.1M
6pearson.com43.8M
7brainly.com39.0M
8mheducation.com36.4M
9cengage.com32.2M
10duolingo.com29.6M

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