19 Top Social Media Tools to Use in 2024

Boris Mustapic

Aug 21, 202413 min read
Contributors: Simon Fogg and Selina Scheumann
social media tools
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TABLE OF CONTENTS

Looking for a little help with managing your business’s social media marketing efforts? Check out our list of the top social media tools for 2024.

How to Choose a Social Media Tool

Before we get into the list, let’s quickly go over a few things you need to keep in mind when choosing a social media tool:

  • Features: Make a list of features you absolutely need in a social media tool. And note down a few nice-to-haves. Use this list when deciding on a tool.
  • Supported platforms: Which social media platforms is your brand active on? Do you plan to add new platforms to your social media strategy in the future? Make sure any tool you choose supports all the platforms you’re using to promote your brand.
  • Ease of use: Look for a tool with an intuitive user interface. You don’t want to waste too much time learning how to use the tool (or training your team on how to do it).
  • Customer support: Make sure the tool you opt for offers responsive customer support across multiple channels (e.g., phone, email, and live chat). Issues will come up with any tool you use, so you’ll want the vendor’s customer support team to be quick to help you.

With that out of the way, here’s our top social media tools list for 2024.

All-in-One Social Media Management Tools

1. Semrush Social Media Toolkit

Looking for a single tool to help you manage all aspects of your social media marketing efforts?

The Semrush Social Media Toolkit includes all the necessary social media tools for marketing teams looking to generate attention, engagement, and conversions on social media.

It incorporates social media scheduling, publishing, mention monitoring, and analytics in one user-friendly interface.

You can use the Social Media Toolkit to schedule posts across Facebook, Instagram, X, LinkedIn, Google Business Profile, TikTok, and Pinterest.

new post created in semrush social poster has profiles to post to, text, links, hashtags, AI image creation, and post preview

And reply to messages and mentions across all your social media accounts from a single unified inbox.

The software also allows you to track your competitors’ social media accounts and analyze their strategy.

The Semrush Social Media Toolkit offers detailed reporting on the performance of your social media posts. Which allows you to learn what kind of posts get the most engagement from your audience. So you can focus your content creation efforts on the most impactful types of content.

social analytics shows impressions, reach, engagement rate, and more

What We Like

The Semrush Social Media Toolkit allows you to benchmark your brand’s social media performance against the competition.

This helps you learn more about your brand’s share of voice across social media. And shows you whether you need to modify your social media strategy to get better results.

Pricing

You can try out the Semrush Social Media Toolkit for seven days, completely free of charge. If you’d like to continue using the tool after the trial period is over, you’ll need to opt for the paid plan (which costs $29.99/month).

2. Hootsuite

Hootsuite’s social media platform offers a suite of tools to help you manage social media marketing for your brand.

You can use it to schedule posts across popular social media platforms. And see all your scheduled content at a glance using the calendar feature.

hootsuite social media calendar has post preview

The platform offers a handy social listening feature that lets you track topics, hashtags, and brand mentions to understand trends and brand sentiment.

You can also use Hootsuite to manage your social media advertising campaigns. And convert your top-performing social posts into ads instantly by using the Hootsuite Boost feature.

Hootsuite includes comprehensive analytics features that help you review your engagement across different social media platforms.

What We Like

Hootsuite’s OwlyWriter AI feature can generate post ideas, captions, and hashtags for your brand using AI. Which can help save your team a dozen or more hours per week.

Pricing

Hootsuite offers a free 30-day trial you can use to test out the software. Paid plans include:

  • Professional ($99/month, billed annually)
  • Team ($249/month, billed annually)
  • Enterprise (custom pricing)

3. Buffer

Buffer is a social media marketing tool that supports scheduling and publishing content across popular social media platforms. Including Instagram, Facebook, LinkedIn, X, and Pinterest.

It allows you to create separate posting schedules for each of your accounts.

Buffer also gives you a place to save ideas for social media posts. You can organize your post ideas into columns to create your own mini project management tool for your social media marketing efforts.

Buffer also offers a browser extension you can use to save post ideas from anywhere on the web.

And includes an approval workflow feature which helps streamline collaboration and allows you to get posts approved and published more quickly.

What We Like

Buffer can analyze your social media performance to determine the optimal posting frequency, types of content, and posting times for your brand. You can then use the platform’s recommendations to improve your social strategy and drive better results.

buffer shows analytics for an X account including best day to post, type of post, and more

Image Source: G2

Pricing

Buffer offers a limited free plan. The pricing for paid plans is as follows:

  • Essentials ($6/month for 1 channel)
  • Team ($12/month for 1 channel)
  • Agency ($120/month for 10 channels)

4. Sprout Social

Sprout Social is a social media management platform aimed at enterprise brands.

It offers features like comments, notes, and content calendar sharing to simplify collaboration. And a Campaign Planner feature which helps you plan and execute social media campaigns with your team.

Sprout Social allows you to streamline reporting by scheduling reports to be delivered to stakeholders automatically at predefined intervals.

It also offers a way to track competitors’ social media performance and compare it with your brand’s performance.

What We Like

Sprout Social’s smart unified inbox feature can detect message sentiment to help you identify high-priority messages.

It also allows you to create rules to route messages to specific team members. And use AI to generate personalized replies.

sprout social's smart inbox

Image Source: G2

Pricing

You can use Sprout Social’s free trial offer to test out the software for 30 days. After the trial period is over, you’ll need to opt for one of the paid plans:

  • Standard ($249/seat/month)
  • Professional ($399/seat/month)
  • Advanced ($499/seat/month)
  • Enterprise (custom pricing)

Social Media Scheduling Tools

5. Social Poster

You can use Semrush’s Social Poster tool to schedule and publish social media content across Facebook, Instagram, LinkedIn, X, Pinterest, TikTok, and Google Business Profile.

It allows you to see all your scheduled posts at a glance with the built-in calendar view.

The tool’s AI Assistant feature can help you generate copy and images for your social posts in seconds. All you need to do is enter a prompt and click on “Generate text.

semrush social poster's AI assistant asks what do you want to write about, tone of voice, and post type

What We Like

Apart from scheduling individual posts, you can also use Social Poster to schedule social posts in bulk by uploading a CSV file. This can save you a lot of time if you’ve already prepared your posts and social copy in a spreadsheet.

Pricing

You can use the seven-day free trial to test out Social Poster. The paid plan costs $29.99/month.

6. CoSchedule

CoSchedule’s Social Calendar tool lets you schedule, publish, and track your social media posts from a single place.

It allows you to easily reschedule posts by using the drag-and-drop interface. And lets you create reusable templates to speed up post creation.

There’s also ReQueue—a feature that allows you to republish your previously published social posts automatically.

coschedule's requeue feature

What We Like

CoSchedule’s Social Message Optimizer feature provides recommendations on how to make your social posts more engaging. It’s a handy way to rework your social copy to ensure maximum engagement.

Pricing

CoSchedule has a limited free plan you can use to get started. The full-featured paid plan costs $29/user/month.

7. SocialPilot

SocialPilot is a social scheduling tool aimed at brands and agencies.

post drafted in socialpilot social media tool

You can use it to bulk schedule up to 500 posts at a time. And store and organize post drafts, hashtags, and images in the Content Library for later.

It also makes it easy to collaborate with team members, stakeholders, and clients on drafts, calendars, and approvals. And schedule daily, weekly, or monthly reports to be delivered to stakeholders’ email inboxes.

What We Like

SocialPilot offers a white label solution agencies can use to provide a branded social media management experience to their clients.

It allows agencies to manage multiple clients from one place and deliver branded reports to keep clients in the loop at all times.

Pricing

SocialPilot offers a 14-day free trial you can use to test out the software and see if it’s the right fit for your needs. Paid plans include:

  • Professional ($30/month)
  • Small Team ($50/month)
  • Agency ($100/month)
  • Agency+ ($200/month)

8. Later

Later helps you draft and schedule social media content across Facebook, Instagram, TikTok, X, Pinterest, YouTube, and LinkedIn.

instagram grid view with later's social media tool
pinterest post draft in later's social media tool

It includes a built-in image and video editor to help you make your social media content look just right.

And a Visual Planner feature that lets you see how your social media page will look after publishing a series of posts.

The platform also offers detailed insights on the performance of individual posts to help you identify the types of social media content that works the best for your audience.

What We Like

Later offers a mobile app that allows you to plan, schedule, and publish social media content on the go.

Pricing

You can take advantage of Later’s free trial offer to test out the software. Plans are priced as follows:

  • Starter ($25/month)
  • Growth ($45/month)
  • Advanced ($80/month)
  • Agency ($200/month)

Social Media Analytics Tools

9. Social Content Insights

The Semrush Social Content Insights tool helps you analyze how your social media content is performing across Instagram, Facebook, LinkedIn, Pinterest, and X.

You can use it to review the performance of individual posts and your brand’s overall performance across each social platform.

metrics across all connected social media accounts

There’s also the Content Mix feature, which allows you to see which content types and tags were most popular among your social media followers.

content mix report shows data by tag and posting activity

What We Like

Social Content Insights lets you tag individual posts to group them and perform more targeted analysis. This can be useful if you’d like to analyze the performance of specific campaigns, topics, or types of content.

Pricing

Social Content Insights comes with a seven-day free trial you can use to test out the tool. The paid plan costs $29.99/month.

10. Influencer Analytics

Influencer Analytics is an app for Semrush that helps you find the right social media influencers for your brand.

It allows you to see detailed statistics on an influencer’s following and post engagement. 

And an estimate of how much it’s going to cost to collaborate with them, which helps you find influencers that fit your budget.

You can also use the app to manage influencer marketing campaigns from start to finish,including measuring the performance of your campaigns.

What We Like

Influencer Analytics provides you with insights on your competitors’ influencer marketing campaigns. You can check the influencers they’ve worked with and the results they’ve been getting.

influencer analytics tool shows brand stats and reports

Pricing

Influencer Analytics offers a free trial. The paid plan costs $169/month.

11. Keyhole

Keyhole lets you monitor competitors and influencers and get detailed insights into their social media performance.

report on optimal post time and more in keyhole social media tool

Image Source: G2

It allows you to create reports comparing competitors and influencers and share them with key stakeholders to keep everyone on the same page.

You can also use it to review reports on the performance of your own social media content. And get recommendations for how to improve your results.

The platform lets you see how many people are talking about your company and understand the overall sentiment toward your brand.

It can also monitor trends and identify trending hashtags to allow you to publish timely social content.

What We Like

Keyhole offers historical data to help you spot trends, understand your audience, and see how competitors’ strategies change over time.

Pricing

Keyhole has a 14-day free trial offer you can use to test out the platform. The pricing for its Social Analytics product is as follows:

  • Start ($49/month)
  • Grow ($79/month)
  • Scale ($119/month)
  • Enterprise (custom pricing)

12. Facelift Data Studio

Facelift Data Studio (formerly Quintly) is a social analytics platform that allows you to create detailed reports on your social media performance and the performance of your competitors.

You can choose from over 350 social media metrics to create your reports. And schedule reports to be delivered to stakeholders automatically.

You can also export reports as PDF, CSV, or Excel files.

Facelift Data Studio integrates with Facebook, Instagram, LinkedIn, YouTube, X, Snapchat, and TikTok.

What We Like

Facelift Data Studio offers pre-made dashboards to help you stay on top of your social media performance.

facelift data studio's reporting dashboards such as content optimization benchmark

Image Source: G2

You can also create your own custom dashboard to focus on the metrics most important to your brand.

Pricing

Facelift Data Studio offers the following plans:

  • S Plan ($490/month)
  • Q Plan ($990/month)
  • L Plan (custom pricing)

13. Rival IQ

You can use Rival IQ to get insights into the social media performance of your brand and competitors.

rival IQs competitive audit shows share of instagram engagement, follower growth, and more

It offers comprehensive data on content performance. Helping you uncover top-performing posts, content types, and hashtags.

Rival IQ includes plenty of pre-built reports. But you can also create custom ones and enrich them with tables, charts, and graphics.

And export reports across a variety of file formats. Or schedule them to be delivered to your email inbox.

What We Like

You can use Rival IQ to perform research on influencers and understand their most popular content, how frequently they’re posting, and what kind of engagement they’re getting on their posts.

And then use this information to identify the right influencers for your influencer marketing campaigns. 

Pricing

You can use Rival IQ’s 14-day trial to test out the platform for free. The pricing for paid plans is as follows:

  • Drive ($239/month)
  • Engage ($349/month)
  • Engage Pro ($559/month)

Tools for Social Media Content Creation 

14. InVideo

InVideo is a video creation tool that allows you to create engaging social media videos.

It includes more than 5,000 templates you can use to get started on your video. And a media library of more than 3 million images and video clips you can use for your projects.

InVideo features an intuitive drag-and-drop editor that helps you customize your videos with ease.

video editor for instagram story featuring a local coffee shop

You can remove the background in your video, add music and media, or apply your brand’s fonts and colors with a single click.

What We Like

InVideo’s AI editing features let you generate video scripts, add voice-overs, and more using AI.

Pricing

InVideo has a limited free plan you can use to get started. For more features and no watermarks on your videos, you’ll need to opt for one of the paid plans:

  • Business ($30/month)
  • Unlimited ($60/month)

15. Canva

Canva is a popular image editor that offers built-in templates for a variety of different types of social media content. Including Facebook posts, Instagram Stories, LinkedIn carousels, and more.

It includes a drag-and-drop editor you can use to further customize templates and add your own unique touch to the images.

template in canva for a fashion brand's new release to be posted on instagram

There’s also an extensive library of media assets (including photos and illustrations) you can add to your designs.

What We Like

Canva’s Brand Kit feature helps you create on-brand designs every time. All you need to do is add your brand’s colors, fonts, and pre-designed templates. These will then be available for your entire team to use when creating images in the Canva editor.

Pricing

Canva has a limited free plan. For more advanced features, you’ll need to choose from one of the paid plans:

  • Canva Pro ($15/month)
  • Canva Teams ($10/user/month, with a 3-user minimum)
  • Canva Enterprise (custom pricing)

16. Visme

Visme lets you create social media graphics using a drag-and-drop editor. It offers plenty of built-in templates to speed up image creation.

instagram story template for a food fair with drag and drop options

And gives you access to high-quality stock photos you can use in your designs.

Features like comments, mentions, and tags help you collaborate on designs with your team. 

What We Like

Visme lets you publish your designs directly to your social media channels in one click.

Pricing

Visme offers a limited free plan. Paid plans include:

  • Starter ($29/month)
  • Pro ($59/month)
  • Enterprise (custom pricing)

AI Social Media Tools

17. Social Content AI

Social Content AI can generate hundreds of social post ideas for your brand just from analyzing your website.

ai social content ideas for a coffee shop include topics like coffee recipes, behind the scenes, and community

From here, the software can then generate the images and copy for your posts.

You can also prompt it to rewrite, shorten, or expand the copy until you’re happy with it.

What We Like

Social Content AI will automatically create perfectly sized images for every social network, ensuring that your social posts will look the way you intended them to in your followers’ feeds.

social content AI tool's post size options drop-down menu

Pricing

You can try out Social Content AI for free for seven days. After that, you’ll need to opt for the paid subscription, which costs $29.99/month.

18. AI Social Content Generator

AI Social Content Generator is an app for Semrush you can use to create on-brand images and videos in seconds.

It allows you to add your brand’s assets. Such as your brand’s logo, fonts, and colors. 

brand details tab in ai social content generator tool includes brand colors, typecase, and more

And then creates on-brand visuals based on your prompts.

details for AI content generation has fields for how to describe your business, what do you sell, your customer, and customer benefits.

The tool comes with over 10,000 templates you can choose from for your social media images and videos. 

And allows you to save your designs in the built-in Content Library so you can reuse them later. 

What We Like

AI Social Content Generator can generate copy in 19 languages. Allowing you to reach a global audience with your social media content.

Pricing

You can try out AI Social Content Generator free for seven days. The paid plan costs $35/month.

19. Midjourney

Midjourney is an AI-powered image generator tool. Currently, it’s only available through the instant messaging app Discord.

To use it, you need to join Midjourney’s Discord server. From there, you can use Midjourney through text prompts typed into the appropriate Discord channel.

Midjourney is capable of creating images in a variety of different styles.

midjourney's showcase landing page has pictures with differing styles and subject matter. such as an illustrated fox, photorealistic seashells, and a creative photo for the brand Prada

It also gives you the option to input additional prompts to modify a generated image further.

What We Like

Midjourney generates four image variants for every prompt, giving you a wider variety of images to choose from.

Pricing

Midjourney offers the following plans:

  • Basic ($10/month)
  • Standard ($30/month)
  • Pro ($60/month)
  • Mega ($120/month)

Grow Your Brand on Social Media with the Right Tools

Social media tools can help you save time and allow you to get better results from your social media marketing efforts.

You can use the Semrush Social Media Toolkit to ideate, draft, and schedule your social media content. And measure the effectiveness of your social media strategy.

Get started with a free account today.

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Boris Mustapic is a content marketing consultant with over a decade of experience in the digital marketing industry. He specializes in helping B2B SaaS companies drive growth through strategic, product-led content marketing.
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