How to Get Backlinks: 10 Realistic Methods
Learn how to get backlinks by responding to media requests, creating link bait, finding broken links, & more.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
9 min read
How to Do Market Research for a Startup: A Complete Guide
Learn how to perform market research that can ensure your startup’s success with our detailed guide.Boris MustapicOct 18, 2024
13 min read
15 Best Google Analytics Alternatives
Google Analytics alternatives include Traffic Analytics, Clicky, and Heap. Here‘s why you may find them better.Tan Siew AnnOct 15, 2024
7 min read
Sharper SEO Forecasting with Semrush's New AI Traffic Predictions
Predict your SEO traffic with AI! Discover how Semrush‘s Potential Traffic helps you forecast keyword performance, secure stakeholder support, and prioritize high-impact efforts for smarter SEO strategies.Brenna KellyNov 13, 2024
14 min read
What Is PPC? A Starter Guide to Pay-Per-Click Marketing
PPC stands for pay-per-click, a digital advertising model where you pay each time your ads are clicked.Hava SalsiNov 13, 2024
8 min read
How to Create a Content Marketing Plan in 7 Steps
Learn how to create a content marketing plan that brings your strategy to life and gets results.Sydney GoNov 13, 2024
Editors' Choice
11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Rachel HandleyOct 04, 2024
13 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaJun 25, 2024
19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Rachel HandleyJun 25, 2024
16 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyApr 25, 2024
7 min read
Semrush Copilot: Your AI Assistant for Faster SEO Insights
Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.Brenna KellyMar 19, 2024
12 min read
What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.Carlos SilvaFeb 16, 2024
8 min read
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanOct 18, 2024
6 min read
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.Sydney GoOct 15, 2024
6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanSep 05, 2024
8 min read
How to Find YouTube Influencers
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.Grace BrennanApr 18, 2024
9 min read
The Ultimate Guide to Creating a Content Marketing Strategy
This step-by-step guide teaches you how to build a content marketing strategy for your business.Tushar PolMar 19, 2024
7 min read
10 Small Business Trends for 2024
Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
16 min read
Major 2023 Semrush Updates: Get Results with the Help of New Features
We made seismic product updates in 2023. Check out our best and brightest changes at Semrush.Anastasiia YashchenkoDec 13, 2023
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/e2/98/e29828933ff834e1c7074b99d9d0e81b/74cff272e413c579ca36a02761b14617/companies-spend-the-most-on-advertising.svg)
7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023
![Average CPM for Display Ads: Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/88/08/88084dec367a2a9f6ce1ca2881ffdd7e/45eaac9207cb53609be763aa9bde7fef/adclarity-data-study-3.svg)
4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.Luke HarselOct 23, 2023
![Advertising Trends: The Most Popular Types of Digital Ads [Study]](https://static.semrush.com/blog/uploads/media/88/6b/886b183b813623522c14ab6d85846fdd/d9aac442306f4c67b9b749a90ebbc21b/adclarity-data-study-2.svg)
6 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.Luke HarselOct 10, 2023
2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.Carlos SilvaDec 23, 2022