How to Do a Competitive Analysis (+ Template)
A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.Jan 13, 2025
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for competitive keywords across verticals like SaaS, programmatic advertising, legal services, ecommerce, and more. He‘s also a niche site tinkerer and AI enthusiast.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
12 Tips on Lead Generation for Digital Marketing Agencies
Learn how to attract more of your ideal customers with these 12 marketing agency lead generation tips.May 03, 2024
SWOT Analysis: What It Is & How to Do It [Examples + Template]
Learn how to boost your business with a SWOT (strengths, weaknesses, opportunities, threats) analysis.Jun 23, 2023
Contributor
Google's Helpful Content Update & What to Do About It
Google‘s helpful content update is part of Google‘s ranking system designed to reward useful content.Oct 21, 2024
Search Terms: Definition & How to Use Them (with Examples)
Search terms are the exact words or phrases users enter into search engines to find what they want online.Jul 26, 2024
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