What Is App Store Optimization? A Complete Guide to ASO
App store optimization (ASO) is the process of improving an app‘s visibility and conversion rate in app stores.Mar 21, 2025
Zach Paruch is an SEO strategist with over ten years of experience driving organic growth across a diverse range of verticals. His expertise includes on-page and technical SEO, international SEO, and content strategy—with a special focus on ideating and implementing AI-driven processes. By leveraging in-depth search intent analysis, refined information architecture, and user-centered design, Zach consistently delivers high-impact content that resonates with audiences.
Expertise
- on-page seo
- technical seo
- search intent analysis
- information architecture
- ux/ui for seo
Education
- BS in Psychology
Author
What Is Schema Markup? & How to Add It to Your Site
Schema markup is code that helps search engines better understand your website content.Mar 12, 2025
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.Feb 27, 2025
6 Free Google SEO Tools to Boost Your Search Visibility
Explore free Google SEO tools to optimize your site, track performance, and improve search rankings.Feb 12, 2025
Contributor
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Jan 17, 2025
10 Effective Digital Marketing Channels & How to Use Them
10 digital marketing channels and how you can use them to drive more business, step by step.Jan 14, 2025
15 Best Google Analytics Alternatives
Google Analytics alternatives include Traffic Analytics, Clicky, and Heap. Here‘s why you may find them better.Jan 09, 2025
AI Overviews: What Are They & How Do They Affect SEO?
AI Overviews are Google search features with AI-generated summaries that draw from a range of sources.Jan 07, 2025
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