On-page SEO is the process of optimizing individual pages on your website to improve their search engine rankings and visibility. It typically involves updating a page’s content, meta tags, and source code to align with relevant keywords and user search intent. On-page SEO differs from other areas of SEO because it focuses only on elements within each page to improve search engine visibility.
On-page SEO matters because it helps search engines and users quickly understand your page’s content. When search engines understand your page, they can rank it more effectively and drive more visitors to your site.
It’s also one of the fastest ways to see improvements in your search rankings, as on-page changes are typically reflected in search results more quickly than other tactics.
Further reading: What Is On-Page SEO & How to Do It