What is rank tracking?

Semrush Team

Jan 10, 20251 min read
What is rank tracking

Rank tracking is the process of monitoring where your webpages rank in search engine results for specific keywords. By following these positions over time, you can spot trends and see which of your SEO strategies are contributing to higher rankings.

Rank tracking is key because it shows how well your optimization efforts are working. And allows you to identify areas of success and which pages or keywords need more attention. Ultimately, it helps you increase visibility and bring more visitors to your site.

Track your rankings using a dedicated rank tracking tool. These tools automatically check and record your rankings every day, giving you consistent insights into your progress.

Further reading: Best Rank Tracking Software

Track Your Keyword Rankings

with the Position Tracking Tool

ADS illustration
Share
Share
Get Instant Domain Overview

Discover your competitors' strengths and leverage them to achieve your own success

Free Competitor Analysis Tool

Author Photo
From this account we share helpful ways to use the Semrush toolkit to achieve your SEO goals!
Subscribe to learn more about Frequently Asked Questions
By clicking “Subscribe” you agree to Semrush Privacy Policy and consent to Semrush using your contact data for newsletter purposes
Trial Semrush banner

Boost your digital marketing efforts