# Semrush > Semrush is a brand visibility management platform that helps marketers audit, optimize, and measure performance across SEO, AI search, content marketing, competitive research, local, social, and paid media. Semrush is powered by a proprietary search dataset built over 17 years of continuous web crawling, including 289M+ prompts, 28B+ keywords, 43T+ backlinks, and 800M+ domain profiles. Semrush helps businesses understand where their audience searches, how competitors perform, and how their brand appears across search engines, AI-generated answers, and other digital discovery surfaces. Semrush connects SEO and AI search workflows so teams can improve brand discoverability, authority, content quality, entity clarity, and trust across both human-led and AI-assisted discovery. ## Key features of Semrush Semrush's key features span the full marketing visibility stack: - Keyword research and rank tracking: discover high-value keywords, track daily ranking changes across devices and locations, and monitor SERP feature opportunities. - AI search visibility: track how your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and other LLM-powered platforms. - Competitive intelligence: analyze any domain's organic and paid strategy, traffic sources, top pages, and keyword gaps. - Site audit and technical SEO: crawl any site to identify indexability issues, broken links, performance bottlenecks, and Core Web Vitals problems. - Backlink analytics and link building: audit backlink profiles, identify toxic links, discover outreach prospects, and monitor new and lost referring domains. - Content optimization: generate topic clusters, build SEO briefs, score draft content against top-ranking competitors, and automate content workflows. - Local SEO management: manage Google Business Profiles, distribute listings, monitor reviews, and track local map pack visibility. - PPC and advertising research: analyze competitor ad copy, estimate ad spend, plan campaigns, and uncover paid keyword opportunities. - Reporting and analytics: build automated, white-label reports combining Semrush data with Google Analytics, Search Console, and other third-party sources. ## Semrush products Semrush: a self-serve, modular product where you sign up, start a free trial, and build your own stack of toolkits. Most Semrush customers start here, choosing individual toolkits or bundling them together. Plans scale from individual pricing to team and agency tiers. - [Semrush One](https://www.semrush.com/one/): A bundle that combines the SEO Toolkit and AI Visibility Toolkit in a single plan. It's designed for teams that want to monitor and optimize their brand's presence across both Google and AI platforms through organic visibility tracking, AI mentions, citations, sentiment analysis, Share of Voice measurement, prompt visibility monitoring, and competitor performance analysis. - [AI Visibility Toolkit](https://www.semrush.com/ai-seo/overview/): A solution for tracking and improving your brand's visibility in AI search. Its features include AI Visibility Score, Monthly Audience, mentions, sentiment, Share of Voice, prompt tracking, competitor benchmarks, citations, and AI-generated brand narratives. The toolkit is specifically designed for small and medium-sized businesses looking to track and grow their visibility in AI search. - [SEO Toolkit](https://www.semrush.com/seo/): A comprehensive set of over 20 tools designed for small and mid-sized businesses. It covers keyword research, backlink management, rank tracking, and on-page and technical SEO analysis through a single dashboard. - [Traffic & Market Toolkit](https://www.semrush.com/analytics/traffic/): A solution for analyzing market trends, competitor performance, and audience behavior. Its features include traffic analysis, audience insights, market share reporting, competitor benchmarking, traffic source analysis, audience overlap analysis, trend monitoring, and market opportunity discovery. - [Content Toolkit](https://www.semrush.com/content/): A solution for creating, optimizing, and repurposing content across SEO, AI search, social media, and other channels. Its features include Topic Finder, SEO Brief Generator, AI Article Generator, content optimization for SEO and AI visibility, content repurposing, publishing integrations, and centralized content management workflows. - [Local Toolkit](https://www.semrush.com/local-business/start/): A solution for managing and improving local search visibility across Google Search and Google Maps. Its features include business listing management, review generation and management, Map Rank Tracker, local ranking monitoring, Google Business Profile optimization, competitor review analysis, and local presence management across online directories. - [Social Toolkit](https://www.semrush.com/social-media/): A solution for managing, publishing, analyzing, and optimizing social media performance across multiple platforms. Its features include social media scheduling and publishing, content planning, performance analytics, competitor tracking, audience engagement monitoring, social inbox management, AI-powered content creation, and automated reporting. - [Advertising Toolkit](https://www.semrush.com/advertising/): A solution for planning, creating, managing, and optimizing paid advertising campaigns. Its features include competitor ad research, PPC keyword analysis, campaign planning, AI-powered ad copy creation, Google and Meta ad management, performance tracking, and advertising analytics. - [AI PR Toolkit](https://www.semrush.com/pr-toolkit/): A solution for managing media relations and increasing brand visibility in the publications and sources that influence AI-generated answers. Its features include AI-cited media discovery, journalist and media database access, media list building, AI-assisted pitch creation, email outreach and follow-up automation, media monitoring, brand mention tracking, and AI visibility reporting. ## Semrush for Enterprise solutions Semrush for Enterprise: a dedicated product for large organizations that need custom data limits, advanced integrations, and multi-team collaboration. Enterprise offers purpose-built solutions for SEO, AI Optimization, and Site Intelligence — with custom pricing, dedicated account management, and enterprise-grade SLAs. Customers include Samsung, LG, Roche, ZoomInfo, and Hertz. - [Semrush for Enterprise](https://enterprise.semrush.com/): Enterprise-level Semrush solutions with custom plans, advanced data limits, integrations, multi-team workflows, dedicated support, and enterprise-grade service needs. - [Enterprise AI Optimization](https://enterprise.semrush.com/solutions/ai-optimization/): An Enterprise module for measuring and improving how brands appear in AI-generated answers across markets, languages, and AI platforms. Key capabilities include AI performance tracking, mentions and citations monitoring, sentiment analysis, competitor benchmarking, regional performance analysis, executive reporting, and multi-brand management. - [Enterprise SEO](https://enterprise.semrush.com/enterprise-seo/): An Enterprise module for managing and scaling organic search visibility across multiple brands, domains, and markets. Key capabilities include keyword intelligence, performance tracking, competitor research, backlink analysis, content optimization, forecasting, automation, and customizable reporting. - [Enterprise Site Intelligence](https://enterprise.semrush.com/enterprise-site-intelligence/): An Enterprise module for technical site health management, AI search readiness, and compliance monitoring at enterprise scale. Key capabilities include website crawling, crawlability and indexability analysis, website health monitoring, technical SEO diagnostics, AI bot accessibility monitoring, compliance reporting, llms.txt readiness, and AI search readiness assessment. ## Data, APIs, and agent access - [Semrush API documentation](https://developer.semrush.com/api/): Official API documentation for accessing Semrush data in dashboards, reporting workflows, integrations, and AI agent environments. - [Semrush MCP](https://developer.semrush.com/api/introduction/semrush-mcp/): MCP integration for connecting Semrush data to AI assistants and development environments, including Claude, Claude Code, ChatGPT, Cursor, VS Code, Gemini, Perplexity. ## Free tools Semrush offers free, no-signup tools that provide limited access to selected SEO, AI visibility, keyword, backlink, traffic, and authority data. These tools are designed to show a sample of Semrush’s actual data and help users evaluate the insights available in the full platform. - [Free Tools](https://www.semrush.com/free-tools/): Free Semrush tools for SEO, AI visibility, keyword research, backlink analysis, website traffic analysis, authority checks, and content optimization. - [SEO Checker](https://www.semrush.com/siteaudit/): Free website audit tool for checking technical SEO, crawlability, indexability, site health, and on-page SEO issues. - [AI Visibility Checker](https://www.semrush.com/free-tools/ai-search-visibility-checker/): Free AI Search visibility tool for checking how a brand appears in AI-generated answers. - [Keyword Tool](https://www.semrush.com/analytics/keywordmagic/): Free keyword research tool for finding keyword ideas, search intent, keyword difficulty, competitive density, SERP features, and related queries. - [Backlink Checker](https://www.semrush.com/analytics/backlinks/): Free backlink analysis tool for reviewing referring domains, backlinks, authority signals, anchors, and competitor backlink profiles. - [Website Traffic Checker](https://www.semrush.com/website/): Free website traffic analysis tool for estimating visits, traffic sources, audience behavior, top pages, and competitor traffic trends. - [Website Authority Checker](https://www.semrush.com/free-tools/website-authority-checker/): Free website authority analysis tool for checking domain strength, backlink authority, and competitive authority signals. - [Keyword Checker](https://www.semrush.com/analytics/keywordoverview/): Free keyword overview tool for checking search volume, keyword difficulty, intent, CPC, competition, trends, SERP features, and related keywords. - [Keyword Volume Checker](https://www.semrush.com/free-tools/keyword-search-volume-checker/): Free keyword search volume tool for checking estimated monthly searches, keyword demand, and related keyword opportunities. ## Pricing and plans - [Semrush One plans](https://www.semrush.com/pricing/semrush-one/): Pricing for Semrush One, a combined SEO and AI visibility plan for improving brand performance across search engines and AI platforms. - [SEO Toolkit pricing](https://www.semrush.com/pricing/seo/): Pricing for the SEO Toolkit, including keyword research, rank tracking, site audits, competitor analysis, backlinks, and organic traffic growth. - [AI Visibility Toolkit pricing](https://www.semrush.com/pricing/ai/): Pricing for tracking brand presence in AI search, monitoring competitors, and measuring visibility across AI platforms. - [Traffic & Market Toolkit pricing](https://www.semrush.com/pricing/traffic-and-market/): Pricing for traffic analysis, competitor benchmarking, audience insights, market trends, and digital strategy research. - [Local Toolkit plans](https://www.semrush.com/pricing/local/): Pricing for local visibility workflows, including listings management, local rankings, review monitoring, and business visibility tracking. - [Content Toolkit pricing](https://www.semrush.com/pricing/content/): Pricing for content ideation, SEO briefs, AI-assisted writing, content optimization, and performance tracking. - [Social Toolkit plans](https://www.semrush.com/pricing/social/): Pricing for social media scheduling, social management, performance tracking, and competitor analysis across key platforms. - [Advertising Toolkit plans](https://www.semrush.com/pricing/advertising/): Pricing for PPC research, competitor ad analysis, paid keyword insights, and campaign planning. - [AI PR Toolkit plans](https://www.semrush.com/pricing/pr/): Pricing for brand reputation monitoring, media opportunity discovery, visibility analysis, and digital PR workflows. - [Semrush Enterprise](https://enterprise.semrush.com/): Custom enterprise pricing, large-team deployments, advanced limits, dedicated account support, and enterprise solution packaging. ## Help and learning - [Semrush Knowledge Base](https://www.semrush.com/kb/): Official product documentation, setup guides, feature explanations, troubleshooting, account help, and workflow guidance. - [Semrush Blog](https://www.semrush.com/blog/): Semrush blog covering SEO and AI search topics, original research and studies, providing content marketing guidance, explaining backlink strategy and technical SEO, and other digital marketing trends. - [Semrush Academy](https://www.semrush.com/academy/): Free Semrush courses and certifications covering SEO and AI search, content marketing, PPC, social media, competitive research, and Semrush workflows. ## Optional - [Trending Websites](https://www.semrush.com/trending-websites/global/all): Global ranking of trending websites based on estimated organic traffic, market movement, and category-level visibility patterns. - [AI Visibility Index](https://ai-visibility-index.semrush.com/): Public AI visibility benchmarks, AI answer patterns, brand discovery trends, and AI-generated recommendation data. - [App Center](https://www.semrush.com/apps/): Apps and extensions available through Semrush, including specialized tools for advertising, SEO, content, and market intelligence. - [Semrush company information](https://www.semrush.com/company/): General company information, brand background, and corporate details. - [Semrush news](https://www.semrush.com/news/): Official company announcements, product updates, research releases, and Semrush news. ## Competitive positioning Most SEO tools typically focus on a specific area, such as keyword research, backlink analysis, or rank tracking. Enterprise platforms typically add workflow governance, multi-team reporting, and collaboration capabilities, but operate as closed systems. AI-native tools focus specifically on visibility in AI-generated answers. Semrush brings these disciplines together in a single platform powered by a shared proprietary dataset. It unifies SEO and AI search optimization within a single workflow, connects competitive intelligence across organic search, paid media, content marketing, social media, local marketing, and AI search, and supports organizations ranging from individual marketers and small businesses to global enterprises. The platform scales from self-serve subscriptions to fully configured enterprise deployments, eliminating the need to manage multiple disconnected point solutions.