20 Business Review Sites to Grow Your Local Business

An overwhelming 90% of online shoppers read business review sites before buying, according to Statista. What’s more, 40% avoid businesses with too many negative reviews altogether.If you don’t have a presence on the top review sites for businesses, you’re missing out on some big opportunities.And if your reviews are bad, you’ve got even bigger problems. Fortunately, there are strategies and tools that can help get you on top business review sites and improve your average rating.. 

What is a Business Review Site?

Business review sites are online platforms where customers share their experiences with a company's products or services. These sites play a significant role in influencing potential buyers' decisions.

Companies across all industries benefit from monitoring their presence on the best business review sites because positive reviews can boost credibility, while negative feedback offers insight into areas for improvement. By leveraging these platforms, businesses can enhance their reputation, attract new customers, and build trust in their brand.

Whether you run a restaurant, cafe, hair salon, auto shop, or other local business, you need online reviews. Most shoppers dig into 3-6 online reviews before buying. That means if you don’t show up in review sites for businesses review sites, your business is all but invisible. 

Which are The Best Business Review Sites?

So which review site should you start with? And which is best for your particular type of business?

Google Business Profile (Formerly Google My Business)

Google business reviews with map and three 5-star reviews.

Google Business Profile (GBP) is undeniably one of the best business review sites.  When potential customers look for a new hair place or sandwich shop in the area, Google reviews pop up first. Users also see key info on your business like location, hours, and services. To get started, sign up on the Google Business Profile website. Fill in your info and add a few business photos. Encourage satisfied customers to review you online, reply quickly to all reviews, and challenge fake reviews diligently.

Yelp (Widely trusted)

Yelp business reviews with a map and several reviews.

An enormous 80+ million people come to Yelp looking for local businesses every month. Positive Yelp reviews can help potential customers discover your business and build trust. To get started with Yelp, create a business account on the Yelp for Business Owners page. It’s free, and much like Google, this business review site lets you respond to reviews and messages from customers, including negative reviews.

Facebook Reviews (Adds social media power and reach)

Facebook business review website

Facebook Reviews plugs your business into the world's largest social network—a powerful way to boost visibility with customers in your area. To kickstart your presence on Facebook Reviews, create a Business Page on Facebook, enable the reviews section, and start engaging with your customers.

Merchant Circle (Local Contractors and Services)

Merchant Circle online review website

Customers looking for local contractors, real estate agents, and car dealers may want more than just online reviews. Merchant Circle doesn’t just connect you with local customers via their business review site, but also through their built-in social media platform and free marketing tools.

You can register your business quickly and easily, and get a review link to give to your most satisfied customers. As with any business review site, you’ll get better results if you reply to all reviews quickly—especially negative reviews.

ChamberofCommerce.com (Local Chamber of Commerce)

ChamberofCommerce.com  website with search box

Twenty years ago, most small businesses registered with their local Chamber of Commerce on day one. Today, that service has gone online as one of the top review sites for businesses. With over 2 million businesses registered in 7,000 towns and cities, ChamberofCommerce.com has a lot of SEO clout. Add your business to your local site, fill in your profile, and get exposure to 25 million customers worldwide (and a smaller subset in your area).

TopRatedLocal.com (Popular Home Improvement Search Site)

Top Rated Local website image with search box 

Over 24 million homeowners search for plumbers, electricians, carpet cleaners, and roofing contractors on Top Rated Local. This local business review site can put your contracting business in front of more customers. To get on Top Rated Local, just create a free professional profile. You can get templated emails from the site that you can then forward to happy customers to ask for their feedback.

CitySquares (Local Business Search Site)

CitySquares business review website form for businesses to add a listing to the site.

CitySquares is a search engine that helps shoppers find local businesses online. Aside from their robust review platform, they also offer local advertising and video marketing services. It’s quick and easy to create a business profile and start asking for reviews from customers who are satisfied with your service.

TripAdvisor (For Travel Businesses)

TripAdvisor search page with business reviews.

If you run a hotel, Airbnb, local event or catering business, get your company on TripAdvisor. As one of the top review sites for businesses in the travel industry, the platform helps 463 million travelers find accommodation every month. Register, add photos and videos, and encourage guests to leave a review.

Yellow Pages (Local Business Directory)

Yellow Pages business directory website 

Appearing in the Yellow Pages is a shrewd business move. More than 80 million people still use the service monthly to find over 20 million local businesses. Most of these searchers are 55 years and up,  so it’s the best business review site for companies targeting an older audience. Sign up, create a business profile, and respond to reviewers.

Better Business Bureau (BBB) (Business Ethics and Trust)

Better Business Bureau review website

For businesses that require a high degree of trust (law firms, healthcare companies, accountants, and other professional services), BBB is the go-to. Create a profile for free and encourage happy customers to rate you on the service. 

WebMD (Reviews for Healthcare)

Form to add a practice to WebMD

WebMD is a healthcare and medical website that draws in 175 million readers a month. Patients use it to find information on thousands of diseases, conditions, and symptoms. They can also locate dermatologists, eye doctors, and other healthcare services near them, complete with reviews. By listing your practice on WebMD, you vastly increase your pool of potential patients while elevating your online presence.

DocSpot (Reviews for Healthcare)

Image of DocSpot homepage

Unlike WebMD, DocSpot doesn’t publish a full online medical information site. It’s a more pared-down directory of healthcare providers and patient reviews. The site automatically creates provider profiles based on NPI numbers and state board info. You can check if you already have a profile via their provider search form. If you do, you can claim it. If not, you can create a profile with the DocSpot registration form. Then log in and start managing feedback from patients. 

Avvo (Reviews for Legal Professionals)

Avvo legal business review website  with online reviews and star ratings.

Avvo is an online directory of attorneys that also offers client reviews. Creating a profile on Avvo can significantly increase your visibility with potential law clients. Add your bar license and other info, then ask clients to help you by leaving a review.

Zillow (Real estate reviews)

Zillow real estate agent business review website image with five online reviews and star ratings.

Most people know Zillow as the #1 way to search for a house in the U.S., but it’s also a review site that ranks local real estate professionals. With comprehensive search features and a user-friendly interface, it’s one of the best ways for homebuyers to find a reliable agent. Sign up, fill in your profile info, and respond quickly to customer feedback.

DealerRater (Biggest Auto Business Review Site)

Image of three 5-star reviews

DealerRater focuses exclusively on dealership reviews, helping dealers build a strong online reputation. Positive feedback on DealerRater can significantly influence potential car buyers. Create an account and encourage satisfied customers to leave reviews. 

LendingTree (Lender and Loan Reviews)

Image of two 5-star lender reviews

Most people know LendingTree as a place to borrow money online. But it’s also a powerful platform for lenders to connect with a wider base of customers. Partner with LendingTree to expand your reach to over 30 million borrowers. Verified borrowers can then rate their experience, adding social proof and trust to your brand. Sign up online to start managing reviews.

Foursquare (Best for Foot-Traffic Businesses)

Foursquare business review website image with four online reviews and ratings.

Foursquare is a local search and discovery app that targets customers in your area looking for specific goods and services. If you need to bring tourists in through your doors, but they often can’t find your store, sign up for a Foursquare account. When potential customers find you, they’ll also see your reviews, which the app lets you manage from your business dashboard.

Trustpilot (General Business Review Site)

Trustpilot review website image with eight online reviews and ratings.

Used by millions of consumers worldwide,Trustpilot is one of the web’s most well-known review sites for businesses and a powerful platform to build your reputation. Sign up for an account to collect and respond to customer reviews. Engaging with reviews on this platform can significantly boost your brand's visibility and credibility, helping to attract new customers and retain existing ones.

InsiderPages (Local Business Directory) 

InsiderPages home page with local business search box.

InsiderPages hosts a wide variety of local vendors, such as auto mechanics, bathroom remodelers, massage therapists, and restaurants. You can create a profile with your business name and type, hours, location, and contact info, and request reviews from customers.

EzLocal (Local Business Directory) 

EzLocal business review website image with two star ratings and online reviews.

EzLocal is more than a local business review site and online directory. Adding your listing is quick and free, and could helps boost your ranking in Google Search.