Beat the Competition in Less Time

Get instant market analysis and daily competitive data. Develop efficient marketing strategies to beat any rival.

Try for Free
shape main-pic graph

Trusted by

Analyze your competitors’ strategy from all angles with daily data

Discover how competitors generate traffic
  • Uncover mobile-desktop traffic share of any company
  • Dissect your competitors’ marketing mix by their traffic sources—direct, search, referral, paid, and social
  • Explore which sites people visit before and after a competitor’s site
Reveal competitors’ top products & offers
  • Unwrap your rivals’ top web pages, including stats for cart, trial, and checkout success pages
  • Spot new landing pages that get extra promotional efforts
  • Pinpoint your competitors’ most popular products, services, and categories
Examine competitors and their market shares
  • Benchmark yourself against the whole industry and identify industry leaders
  • Spot seasonal ups and downs to prepare for future challenges
  • Identify the in-market audience demographics and interests to build a better audience fit
Assess your competitors’ organic strategies
  • Discover keywords that bring the most traffic to your rivals
  • Find out which unique keywords and backlinks they target that you don't
  • Track your rivals and learn which of their pages appear within Google’s top SERPs
Dissect your rivals’ advertising tactics
  • Explore which products your rivals are promoting right now with live ad examples
  • Analyze their ads’ messaging and keywords
  • Examine competitors’ Product Listing Ads to unveil your Google Shopping rivals
Keep an eye on competitors’ new content
  • Get alerted every time your competitors launch new pages, blogs, ad campaigns, and social posts
  • Dissect their upcoming product launches, changes in product pricing, and shift in audience targeting
  • Get weekly email updates or check the dashboard whenever you like so you never miss competitor updates

Analyze your competitors’ strategy from all angles with daily data

Traffic

Discover how competitors generate traffic
  • Uncover mobile-desktop traffic share of any company
  • Dissect your competitors’ marketing mix by their traffic sources—direct, search, referral, paid, and social
  • Explore which sites people visit before and after a competitor’s site

Top Products

Reveal competitors’ top products & offers
  • Unwrap your rivals’ top web pages, including stats for cart, trial, and checkout success pages
  • Spot new landing pages that get extra promotional efforts
  • Pinpoint your competitors’ most popular products, services, and categories

Market Share

Examine competitors and their market shares
  • Benchmark yourself against the whole industry and identify industry leaders
  • Spot seasonal ups and downs to prepare for future challenges
  • Identify the in-market audience demographics and interests to build a better audience fit

Organic Strategy

Assess your competitors’ organic strategies
  • Discover keywords that bring the most traffic to your rivals
  • Find out which unique keywords and backlinks they target that you don't
  • Track your rivals and learn which of their pages appear within Google’s top SERPs

Ad Tactics

Dissect your rivals’ advertising tactics
  • Explore which products your rivals are promoting right now with live ad examples
  • Analyze their ads’ messaging and keywords
  • Examine competitors’ Product Listing Ads to unveil your Google Shopping rivals

New Content

Keep an eye on competitors’ new content
  • Get alerted every time your competitors launch new pages, blogs, ad campaigns, and social posts
  • Dissect their upcoming product launches, changes in product pricing, and shift in audience targeting
  • Get weekly email updates or check the dashboard whenever you like so you never miss competitor updates

Why you can trust our data

events analyzed per day

updates

backlinks

regions & countries

keywords

Get actionable insights
for any team

picture

For small businesses

Enhance online performance

Make data-driven strategy adjustments to maximize your marketing budget

picture

For in-house marketing teams

Stay alert to market changes

Identify existing and upcoming market trends to embrace new growth opportunities

picture

For digital agencies

Analyze the competition

Explore the competitive landscape and pinpoint your clients’ growth points

See how Semrush can help
you beat your rivals

Food marketplace SmaakGenot grew revenue 230%

How they used Semrush competitive intel:

  • Conducted competitor analysis to build an efficient advertising strategy
  • Analyzed seasonality trends to create more targeted campaigns and outrank competitors
  • Uncovered rivals’ traffic generation strategies to find the best backlink opportunities
Try for Free
border

“We lacked time and capital, so we needed smart tools to explore the competitive & market landscape. We found everything we needed in Semrush.”

Wessel van Zuuk

Founder of SmaakGenot

border
graph
awards awards