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Discover the top performing
websites in any market or industry

United States
  • United States
  • United Kingdom
  • Australia
  • Canada
  • Brazil
  • France
  • Germany
  • Japan
  • South Africa
  • United Arab Emirates
Domain Visits Desktop Share MoM YoY Main Traffic Source
Domain Visits Desktop Share MoM YoY Main Traffic Source
microsoftonline.com

368.42M

79.1%291.27M

3%

-8%

Referral

office.com

333.93M

69.9%233.38M

-3%

10%

Direct

live.com

304.69M

59.9%182.36M

5%

-7%

Direct

zoom.us

244.88M

75.0%183.72M

2%

-41%

Direct

instructure.com

228.06M

85.3%194.47M

-12%

-35%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
samsung.com

163.11M

10.9%17.76M

31%

-6%

Direct

xfinity.com

135.31M

41.7%56.49M

7%

-12%

Direct

t-mobile.com

104.18M

14.8%15.46M

12%

-36%

Direct

att.com

100.33M

32.3%32.40M

-4%

-26%

Direct

verizon.com

76.07M

32.7%24.84M

22%

-13%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
walmart.com

762.14M

18.8%143.00M

76%

-21%

Referral

ebay.com

462.12M

44.8%206.97M

7%

-27%

Direct

etsy.com

271.42M

37.1%100.57M

17%

-18%

Direct

bestbuy.com

247.75M

30.3%75.17M

88%

-30%

Direct

target.com

198.89M

34.9%69.38M

37%

-32%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
office.com

333.93M

69.9%233.38M

-3%

10%

Direct

paypal.com

307.78M

39.2%120.50M

11%

-18%

Direct

zoom.us

244.88M

75.0%183.72M

2%

-41%

Direct

discord.com

215.30M

61.1%131.56M

9%

2%

Direct

imgur.com

214.57M

17.1%36.79M

-2%

5%

Direct

Domain Visits Desktop Share MoM YoY Main Traffic Source
bing.com

671.88M

39.9%268.41M

2%

-15%

Direct

archiveofourown.org

547.78M

3.7%20.18M

1%

38%

Direct

netflix.com

264.69M

81.0%214.37M

4%

-21%

Direct

msn.com

245.75M

33.7%82.71M

21%

-4%

Direct

webtoon.xyz

217.70M

0.8%1.82M

-

72%

Direct

Amplify your marketing strategies
with the newest competitive
analysis features:

Expand your market share in your niche

Get an instant overview of key players and competitors in your market niche. Spot developing market trends to identify growth opportunities or new threats that can impact your market share.

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Benchmark your traffic acquisition strategy against the market

Dissect your rivals’ traffic generation strategies and evaluate the performance of their marketing channels. Check industry benchmarks to perfect your own digital efforts.

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Discover your rivals’ biggest traffic drivers

Get a deeper understanding of which services, products, and channels drive the most traffic to your competitors. From niche research to industry analysis, get the market insights you need to get ahead.

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Build your new traffic strategies

Uncover daily, weekly, monthly, and annual traffic and user behavior. See the immediate impacts of competitor moves and market trends. Use them to quickly capitalize on opportunities or mitigate risks and take advantage of seasonal industry shifts.

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Gather actionable customer journey insights

Explore the traffic journey of your competitors’ audiences and get ideas for the best platforms for ad placement and potential partnerships in your industry.

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Get to know your potential customer base

Dive into demographic, socioeconomic, and behavior metrics of the individuals visiting your competitors and market leaders. Reveal untapped audiences and get ideas for ways to create offers and experiences they can’t ignore. 

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Surge your website's traffic
with competitive intelligence

Discover Semrush’s full bundle of powerful digital analytics tools

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Traffic Analytics

Make faster decisions to get ahead in the market with daily and weekly traffic data. Enhance your engagement, adapt your tactics, and keep your traffic efforts timely and effective.

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Market Research

Benchmark your performance against key industry players and strategize new product launches based on the competitive landscape and market trends.

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Audience Discovery

Gain a deeper understanding of how your target audience behaves online. Conduct audience research and discover partnership and ad placement opportunities with audience overlap insights.

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Competitor Monitoring

Monitor your rivals' online activities 24/7. Keep an eye on new website pages, advertising campaigns, and social media trends to spot changes in positioning, pricing, and products.

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