Oct. 30, 2024
Amsterdam, NL

The one-day accelerator for your marketing career

Join us at Spotlight for actionable advice, fresh ideas, and face time with the best experts in digital marketing.

Where marketers go to learn

Spotlight is a full-day conference by Semrush featuring expert-led keynotes, interactive roundtables, and networking opportunities. Whether you’re an in-house marketer, agency professional, or entrepreneur, Spotlight is the one marketing event you should be at.

60+
best-in-class speakers
10
keynote presentations
50+
mastermind sessions
500+
fellow marketers

Learn from the brightest minds in marketing

Meet the doers behind today’s top marketing moves. Our speakers share the exact tactics and strategies they use to bring their brands into the spotlight.

Zaria Parvez

Senior Global Social Media Manager
Duolingo

Natalie Duvall

Founder, March Muses
Culture Marketing Manager, Red Bull

John Thornton

Senior Creative Copywriter
SURREAL

Jon Evans

CCO, System1Group
Host, Uncensored CMO

Elfried Samba

CEO & Co-founder, Butterfly 3effect
Ex-Head of Social, Gymshark

Sophie Miller

Founder & Director
Pretty Little Marketer

Kate Mellett

Head of Creative Strategy, UK
Snapchat

Kate Newstead

Marketing Science Lead
LinkedIn

Victoria Blinova

Senior Strategic Partnership Manager
Youtube

Crystal Carter

Head of SEO Communications
Wix

Chris Branch

Founder
Seedily x Artificial Inspiration

Fabrizio Ballarini

Organic Growth and SEO
Wise

Mike King

Founder
iPullRank

Andrew Warden

Chief Marketing Officer
Semrush

Mirjam Schuele

Senior Vice President Marketing
KARL LAGERFELD

Stay tuned for more speaker announcements

See the
full lineup

Agenda overview

see the full agenda

Pre-conference workshops & welcome
- Semrush certification workshops
- Welcome party
- VIP Welcome party
Conference day
- Registration and badge pickup
- Main stage keynotes
- Mastermind sessions
- Expo area
- Interactive installations
- Cocktail reception

Shine the light on new strategies and topics like...

Winning when everyone uses AI
Lessons from the world’s best ad campaigns
Using pop culture in your strategy
Preparing for the next wave of search
Top marketing moments of 2024
Tapping into the $360B Gen Z market

Semrush certification workshops

Kickstart your Spotlight experience with hands-on Semrush certification workshops the day before the conference. Choose from 3 exclusive workshops with renowned experts.

Level up Your SEO with Advanced Tactics

Only 28 seats available

Optimize your online visibility and drive organic traffic to your business with proven strategies. In this workshop, Fabrizio Ballarini, Organic Growth at Wise, will teach you how to get seen in today’s digital landscape. Discover the tactics that helped him build an SEO team of 30+ people that attracts high-converting traffic.
Turn Your Social Media Into a Lead Machine

Only 20 seats available

Learn how to build and monetize a thriving social media community. In this workshop, Sophie Miller, Founder and Director of Pretty Little Marketer, will teach you how to find your niche, create engaging content, and develop your audience. Discover the strategies she used to build a community of over 400K in under three years.
Master Content-Led Organic Growth

Only 20 seats available

Scale your content production to achieve 10x growth with AI and advanced strategies. In this workshop, Kyle Byers, Director of Growth at Semrush, will guide you through his content creation process, AI automation, and how to speed up production without affecting rankings. Learn the strategies he used to grow Semrush’s organic search traffic by 13x in two years.

Take your marketing game to the next level

Join us at Spotlight and get answers to the toughest marketing challenges you’re facing.

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