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Mordy Oberstein

Head of SEO Branding AT Wix

Mordy is the founder of Unify, a brand development consultancy. He’s also the Head of SEO Brand at Wix and a communications advisor for Semrush. Renowned for his history of successfully repositioning brands, Mordy is also the author of numerous SEO studies, a frequent conference speaker, and sits behind the mic of the SERP’s Up podcast.

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March 2023 Core Update Impact

March 2023 Core Update Impact

On March 15th, 2023 Google announced the release of the March 2023 Core Update. The update, the first since the September 2022 Core Update, was done rolling out on March 28th and brought with it a significant amount of rank fluctuations.
May 05, 2023
core-update-study
Advanced SEO Tasks when Working with Wix
The May 2022 Core Update

The May 2022 Core Update: The Initial Impact

To better assess how the May 2022 Core Update behaved, we analyzed the average gain and loss in position that URLs experienced as a result of the changes. How did different industries fare against one another across mobile and desktop combined?
Jun 01, 2022
State of Search: Discover How the Web Changed in 2021
App Store Optimization Study: What We Can Learn From the Top-Ranking Apps
Why Google’s 10 Blue Links Will Have to Go (Eventually)
Picking Apart the December 2021 Product Review Update Page by Page