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Last updated: February 12, 2025

1688.com

January 2025 Traffic Stats

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1688.com Web Traffic Statistics

Get a snapshot of 1688.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

1688.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January 1688.com received 26.95M visits with the average session duration 15:07. Compared to December traffic to 1688.com has decreased by -2.8%.
Total Visits last 3 months
Jan26.95M
Dec27.73M
Nov32.09M
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1688.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. 1688.com's core audience is located in China followed by Kazakhstan, and Russian Federation.
Country
All devices
Desktop
Mobile
China
35.31%9.52M99.54%0.46%
Kazakhstan
17.4%4.69M1.91%98.09%
Russian Federation
7.6%2.05M70.63%29.37%
Taiwan
2.93%790.32K84.66%15.34%
Japan2.48%667.82K99.81%0.19%
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1688.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

On 1688.com, visitors mainly come from Direct (46.11% of traffic), followed by baidu.com (9.79%). In most cases, after visiting 1688.com, users go to 1688.com and taobao.com.

1688.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. 1688.com’s traffic has dropped by -3.47% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 65.68% up to current paid search traffic.

1688.com SEO Audit

Check out 1688.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
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Scan your website for 130+ technical and SEO mistakes

1688.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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