Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In February autotrader.com received 32.99M visits with the average session duration 09:06. Compared to January traffic to autotrader.com has decreased by -1.95%.

Visits

32.99M

-2%

Pages / Visit

4.57

Avg. Visit Duration

09:06

Bounce Rate

47.56%

Total Visits last 3 months

Feb32.99M

Jan33.65M

Dec31.11M

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autotrader.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Autotrader.com's core audience is located in United States followed by Canada, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	96.57%	31.86M	53.26%	46.74%
Canada	0.6%	198.18K	80.6%	19.4%
United Kingdom	0.48%	157.75K	50.92%	49.08%
India	0.2%	66.14K	33.91%	66.09%
Saudi Arabia	0.18%	60.63K	44.55%	55.45%

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autotrader.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Feb 2025

On autotrader.com, visitors mainly come from Direct (45.63% of traffic), followed by google.com (21.77%). In most cases, after visiting autotrader.com, users go to carfax.com and google.com.

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autotrader.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Autotrader.com's audience also visits cargurus.com, followed by carfax.com, and cars.com.

cargurus.com

Visits:

45.67M

carfax.com

Visits:

52.04M

cars.com

Visits:

35.43M

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autotrader.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Autotrader.com’s traffic has dropped by -0.81% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 1.78% up to current paid search traffic.

Organic Search Traffic

10.73M

-1%

Paid Search Traffic

390.5K

+2%

Branded Traffic Share

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autotrader.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

autotrader.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to autotrader.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Feb 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
autotrader	N	1	2,240,000	713.52	17.63%
auto trader	N	1	673,000	713.52	5.29%
autotrader.com	N	1	60,500	558.99	0.47%
trucks for sale	T	1	135,000	1.39	0.32%
autotrader classic	N	1	33,100	0.9	0.26%

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autotrader.com Backlink Analytics

Analyze and track autotrader.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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autotrader.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

93.2K

4.76M

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autotrader.com Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In February the number of backlinks to autotrader.com has dropped by -9.64% and equals 4.76M. The amount of referring domains has dropped by -5.57% and equals 93.2K.

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