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Last updated: January 20, 2025

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  • Which keywords they target
  • Their most important pages
  • Where their traffic comes from
  • Where they get backlinks from
  • How they monetize their site
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fb.com Web Traffic Statistics

Get a snapshot of fb.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

fb.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December fb.com received 48.51M visits with the average session duration 12:48. Compared to November traffic to fb.com has increased by 19.97%.
Total Visits last 3 months
Dec48.51M
Nov40.44M
Oct45.47M
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fb.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Fb.com's core audience is located in Côte d'Ivoire followed by Ghana, and Philippines.
Country
All devices
Desktop
Mobile
Côte d'Ivoire
16.28%7.9M98.95%1.05%
Ghana
15.51%7.53M99.57%0.43%
Philippines10.54%5.11M66.14%33.86%
India6.32%3.07M0.92%99.08%
Nigeria
4.39%2.13M82.95%17.05%
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fb.com Traffic Share by Device

Quickly understand where a website`s traffic comes from and what devices visitors prefer to use. On fb.com, desktops drive 64.84% of visits, while 35.16% of visitors come from mobile devices.
Desktop64.84%
Mobile35.16%
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All Devices
Desktop
Mobile

fb.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
Top SourcesTop Destinations
Direct
+57.59%
97.36%
+34.12%
0.87%
Google organic
google.com
-13.53%
0.53%
-16.49%
0.41%
+122.8%
0.13%
-52.62%
27.81%
+77.0%
27.47%
atmeta.com
8.86%
metacareers.com
+7.91%
6.39%
-66.54%
5.43%
fb.com

On fb.com, visitors mainly come from Direct (97.36% of traffic), followed by facebook.com (0.87%). In most cases, after visiting fb.com, users go to meta.com and facebook.com.

fb.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Fb.com’s traffic has increased by 0.14% month-on-month up to current organic search traffic.
Organic Traffic
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fb.com SEO Audit

Check out fb.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

fb.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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