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Last updated: December 28, 2024

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netflix.com Web Traffic Statistics

Get a snapshot of netflix.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

netflix.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In November netflix.com received 2.56B visits with the average session duration 13:43. Compared to October traffic to netflix.com has increased by 7.76%.
Total Visits last 3 months
Nov2.56B
Oct2.38B
Sep2.2B
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netflix.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Netflix.com's core audience is located in United States followed by India, and Brazil.
Country
All devices
Desktop
Mobile
United States18.34%469.46M82.24%17.76%
India5.23%133.98M67.34%32.66%
Brazil4.94%126.55M80.65%19.35%
United Kingdom4.78%122.28M89.52%10.48%
Germany3.81%97.48M87.95%12.05%
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netflix.com Traffic Share by Device

Quickly understand where a website`s traffic comes from and what devices visitors prefer to use. On netflix.com, desktops drive 81.56% of visits, while 18.44% of visitors come from mobile devices.
Desktop81.56%
Mobile18.44%
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All Devices
Desktop
Mobile

netflix.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
Top SourcesTop Destinations
Direct
+8.4%
90.11%
Google organic
google.com
+15.58%
6.35%
+6.37%
0.54%
+6.93%
0.29%
+28.07%
0.19%
+1.16%
19.11%
+7.13%
17.06%
+60.7%
2.28%
nflximg.net
-6.46%
2.27%
-3.85%
2.02%
netflix.com

On netflix.com, visitors mainly come from Direct (90.11% of traffic), followed by google.com (6.35%). In most cases, after visiting netflix.com, users go to google.com and youtube.com.

netflix.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Netflix.com's audience also visits rottentomatoes.com, followed by justwatch.com, and collider.com.
#1
Visits:

105.08M

#2
Visits:

142.1M

#3
Visits:

27.1M

netflix.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Netflix.com’s traffic has dropped by -4.7% month-on-month down to current organic search traffic. In addition, paid search traffic has dropped by -45.69% down to current paid search traffic.
Organic Traffic
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netflix.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

netflix.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to netflix.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
KeywordIntentPositionVolumeCPC(USD)Traffic %
netflix
N
116,600,0002.3917.68%
netflix login
N
T
1673,0001.20.71%
n
I
11,500,0001.430.49%
netflix movies
N
1450,0000.190.47%
netflix account
N
T
1368,0001.270.39%

netflix.com SEO Audit

Check out netflix.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
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Scan your website for 130+ technical and SEO mistakes