Try for Free10x daily insights. Free!
Dive Deeper into Web Performance with a Free Account!
  • Comprehensive keyword analytics
  • Detailed traffic statistics
  • Insightful competitor benchmarks
  • Real-time keyword rankings
Maximize your online visibility:Get insights into the performance of any website. Every detail, only a click away.

Last updated: January 20, 2025

jumia.com

December 2024 Traffic Stats

Reveal More Competitor Secrets for Free

  • Which keywords they target
  • Their most important pages
  • Where their traffic comes from
  • Where they get backlinks from
  • How they monetize their site
Get More Free Data

jumia.com Web Traffic Statistics

Get a snapshot of jumia.com online performance by viewing its most critical traffic metrics
Spy on your competitors’ traffic generation strategies
Identify your competitor’s top products, services, and categories
Reveal the competition’s best performing digital marketing channels

jumia.com Traffic and Visitor Engagement

Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In December jumia.com received 4.43M visits with the average session duration 17:08. Compared to November traffic to jumia.com has decreased by -38.28%.
Total Visits last 3 months
Dec4.43M
Nov7.17M
Oct3.61M
Get marketing insights →10x daily insights. Free!

jumia.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Jumia.com's core audience is located in Kenya followed by Côte d'Ivoire, and Nigeria.
Country
All devices
Desktop
Mobile
Kenya
42.22%1.87M95.3%4.7%
Côte d'Ivoire
12.83%567.63K83.87%16.13%
Nigeria
11.71%518.29K26.2%73.8%
Morocco
8.39%371.28K24.62%75.38%
Uganda
7.21%319.05K86.09%13.91%
See all countries →10x daily insights. Free!

jumia.com Traffic Share by Device

Quickly understand where a website`s traffic comes from and what devices visitors prefer to use. On jumia.com, desktops drive 68.2% of visits, while 31.8% of visitors come from mobile devices.
Desktop68.2%
Mobile31.8%
Press "Tab" to enable graphical charts accessibility module.
All Devices
Desktop
Mobile

jumia.com Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience
Top SourcesTop Destinations
Direct
-42.05%
54.61%
jumia.co.ke
-58.27%
4.78%
Google organic
google.com
-60.68%
4.45%
mail.google.com
+27.62%
4.0%
-55.76%
51.1%
-69.28%
17.92%
jumia.co.ke
-83.34%
13.72%
sprinklr.com
+8.44%
1.92%
mabaya.com
-80.28%
1.77%
jumia.com

On jumia.com, visitors mainly come from Direct (54.61% of traffic), followed by jumia.co.ke (4.78%). In most cases, after visiting jumia.com, users go to jumia.com and google.com.

jumia.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Jumia.com’s traffic has dropped by -7.64% month-on-month down to current organic search traffic.
Organic Traffic
Press "Tab" to enable graphical charts accessibility module.

jumia.com SEO Audit

Check out jumia.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
Assess your website’s performance and fix all associated issues
Make sure Google bot can crawl and index your website
Scan your website for 130+ technical and SEO mistakes

jumia.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
Nothing found
We have no data to show.