Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In January obi.de received 12.31M visits with the average session duration 06:47. Compared to December traffic to obi.de has increased by 1.11%.

Visits

12.31M

+1%

Pages / Visit

2.98

Avg. Visit Duration

06:47

Bounce Rate

55.31%

Total Visits last 3 months

Jan12.31M

Dec12.17M

Nov13.48M

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obi.de Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Obi.de's core audience is located in Germany followed by Austria, and Switzerland.

Country		All devices	Desktop	Mobile
Germany	93.81%	11.54M	38.03%	61.97%
Austria	1.41%	173.46K	23.21%	76.79%
Switzerland	1.22%	150.66K	39.14%	60.86%
Netherlands	0.55%	67.38K	43.81%	56.19%
Belgium	0.53%	64.87K	14.07%	85.93%

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obi.de Website Traffic Journey

Learn where visitors browse before landing on your competitor’s site and where they go after to find new opportunities for attracting your competition’s audience

Desktop

Jan 2025

On obi.de, visitors mainly come from Direct (51.13% of traffic), followed by google.com (24.77%). In most cases, after visiting obi.de, users go to ostermann.de and adyen.com.

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obi.de Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Obi.de's audience also visits hornbach.de, followed by bauhaus.info, and toom.de.

hornbach.de

Visits:

11.33M

bauhaus.info

Visits:

11.18M

toom.de

Visits:

5.86M

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obi.de Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Obi.de’s traffic has increased by 0.15% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -25.76% down to current paid search traffic.

Organic Search Traffic

11.1M

+0%

Paid Search Traffic

270.85K

-26%

Branded Traffic Share

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obi.de Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

obi.de Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to obi.de, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Germany

Jan 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
obi	N	1	1,220,000	0.01	9.13%
gewächshaus	I T	1	74,000	0.53	0.17%
obi online	N	1	22,200	0.02	0.16%
waschbecken	I T	1	60,500	0.36	0.14%
obi baumarkt	N	1	18,100	0.03	0.13%

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obi.de Backlink Analytics

Analyze and track obi.de’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

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obi.de Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

29.51K

15.5M

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obi.de Backlinks and Referring Domains

Uncover the referring domains of your competition, assess their backlink profile expansion, and get a clear picture of the opportunities you may be missing. In January the number of backlinks to obi.de has dropped by -22.66% and equals 15.5M. The amount of referring domains has dropped by -15.16% and equals 29.51K.

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