You can see on our Prices page that we have 3 levels of subscription: Pro, Guru, and Business. Pro is the basic subscription, Guru is the most popular for SMBs and growing agencies, and Business is the advanced option for agencies, E-commerce projects, and businesses with an extensive web presence. Subscriptions differ in the number of tools available as well as in the number of limits.
Subscription plans comparison
Here is the most general description of how subscriptions differ:
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Pro |
Guru | Business |
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All in Pro plus: |
All in Guru plus: |
| Limits | ||
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| Price | ||
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You can find a deep comparison of subscriptions by limits in the Subscription Limits article.
Also, feel free to check out the articles dedicated to each of the subscription plans:
Trial subscription
We offer Pro and Guru for trial. You will:
- Get familiar with the Semrush functionality better;
- Analyze the number of available limits on your own experience;
- Choose the right level of subscription.
You can easily cancel after the trial is over.
Please kindly note that you can use the option to get a free trial only once. All the following attempts will lead to the purchase of a monthly plan, and you will be charged accordingly.
Start discovering the diversity of our features with the Getting Started Guide.
Frequently Asked Questions
All plans come with one user. However, you can add additional users to any subscription plan. The pricing for users is as follows:
Pro: $45 per user per month
Guru: $80 per user per month
Business: $100 per user per month
For more information, please see: How do I add users to my Semrush account?
If you don’t have enough limits on your subscription, then you can purchase additional limits such as:
- Users — please see more in the User Management section
- Keywords to track — the total number of keywords you can track for all your projects simultaneously using the Position Tracking tool.
- Plagiarism checks — the total number of plagiarism checks that you can perform using SEO Writing Assistant.
- Projects — the total number of projects that you can create. Projects allow you to get all the necessary data regarding your site’s performance so you can develop an effective marketing strategy.
- Pages to crawl — the total number of pages you can crawl for all your projects per month using the Site Audit tool.
- SEO Ideas Units — the total number of keyword analyses you can run per month using SEO Content Template, SEO Writing Assistant, and On Page SEO Checker.
- Basic and premium locations – the number of authoritative directories for which you track that your business data is presented correctly using the Listing Management tool.
- Scheduled PDF reports – the total number of PDF reports you can schedule to be automatically generated and sent (if necessary) in PDF format to multiple email addresses on a regular basis.
- Smart Writer Words – the total number of words you can use in the Smart Writer in SEO Writing Assistant to rephrase, compose or ask AI.
Additional limits can be purchased from the Subscription Info tab. All these additionally purchased limits eventually integrate with your subscription plan, and payment for the next month will be increased to the price limits.
If you no longer need additional limits, you can delete them by contacting Customer Support via this contact form.