Main page /

Data & Insights

[Earth Day Study] Fossil Fuel Searches Spike 23,900% Over Last 3 Years

This year, the annual holiday celebrating our planet falls on April 22. Earth Day marks a chance to take stock of how far we have come with sustainability efforts, where we still need to improve, and what we need to do to get there.Internet search trends and traffic data...
Data & Insights
April 13, 2023

2023’s Web-traffic Outlook: An Industry-by-industry Guide

Despite our best hopes, this past year had some high-highs and some low-lows. From the optimism brought about by the continued easing of Covid restrictions, to the turmoil surrounding rising inflation and fears of a global recession, we’ve all felt the ups and downs. And...
Data & Insights
March 23, 2023

How Does Consumer Behavior Influence Amazon Prices? A Study of Prices and Search Trends

As the world’s most-shopped ecommerce platform, Amazon has a lot to tell us about who we are as shoppers. Search trends reveal what consumers want, and fluctuations in price offer insights into what they’re willing to pay.Taken together, we can learn a lot about consumer...
Data & Insights
March 21, 2023

Online Search and Traffic Trends Answer Your ChatGPT and AI Questions

You’ve probably heard about students using it to write essays or maybe companies leaning into the software for new business applications. Generative AI tools like ChatGPT are making waves in the tech industry and beyond.
Data & Insights
March 2, 2023

Top Takeaways From Global Marketing Day 2023

Stats and highlights from Global Marketing Day 2023 are coming. in. hot.Our 24-hour, non-stop online marketing conference brought the world’s leading marketers together to talk about the latest trends and share their strategies for staying ahead of the competition.Topics...
Data & Insights
February 28, 2023

Data Reveals What’s at the Heart of Consumer Searches This Valentine’s Day

With pandemic restraints behind us, will people still celebrate Valentine’s Day at home? Who’s most likely to feel the strike of Cupid’s arrow from early shopping? What’s the most searched-for gift online?These are some of the questions our search data is answering in th...
Data & Insights
February 14, 2023

Who Are the Internet’s Most-Searched NFL Teams and Players Ahead of This Year’s Super Bowl?

Each year, the Super Bowl brings the NFL’s most successful teams together to face off for the title. But do the teams and players that make it to the final two also command the most fan interest?We did some digging into the search data to identify which NFL teams and ath...
Data & Insights
February 9, 2023

[Global Report] Semrush Reveals Content Marketing’s Six Biggest Trends for 2023

Content marketing is one of the most important ways for brands to increase online visibility and advance their audience, even as budgets for paid ads might be shrinking. But what types of content will bring consumers to your site? And how can you start cracking that code...
Data & Insights
February 7, 2023

Podcast Apocalypse? Searches for Podcasts Drop 45% in Just 3 Years

In recent years, podcasts have become a staple of modern media consumption. With the rise of the "on-demand" culture, a large swath of people have been turning to podcasts to get their news, entertainment, and/or listen to their favorite dulcet-toned host. However, new d...
Data & Insights
February 1, 2023
Subscribe