Competitor Intelligence & Research

Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.

7 Ways AdClarity Will Make You a Better Advertiser in 2025

6 min read

7 Ways AdClarity Will Make You a Better Advertiser in 2025Discover seven ways AdClarity – Advertising Intelligence refines your ad strategy, from analyzing competitors‘ ad spend to decoding top campaigns and spotting global market opportunities.

Brenna KellyMar 10, 2025

Uncover Your Competitor's Organic Content Strategy with the Semrush Topics Report

Competitor Intelligence & Research

6 min read

Uncover Your Competitor's Organic Content Strategy with the Semrush Topics ReportUncover the topics and keyword clusters driving your competitors‘ success with the Semrush Topics Report. Optimize your content strategy and stay ahead in search results.

Brenna KellyJan 27, 2025

Competitor Intelligence & Research

7 min read

How to Do a Competitive Analysis (+ Template)A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.

Alex LindleyJan 13, 2025

Marketing 101: What Is Audience Research?

Competitor Intelligence & Research

5 min read

Marketing 101: What Is Audience Research?Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.

Luke HarselNov 21, 2024

A Step-by-Step Guide to New Market Assessment

Competitor Intelligence & Research

11 min read

A Step-by-Step Guide to Market Assessment

Thorough market assessment will reveal your most promising international opportunities. Use this 5-step market assessment guide to help you choose your next target market.

Maryna HradovichDec 04, 2023

Competitor Intelligence & Research

9 min read

Competitive Intelligence: What It Is & How to Gather It

Competitive intelligence is actionable information about your competitors, target customers, and market.

Semrush TeamDec 01, 2023

Competitor Intelligence & Research

23 min read

How to Build a Go-to-Market Strategy [Template Included]

A go-to-market strategy is a roadmap to success for your business. Learn what a go-to-market strategy entails, explore examples of successful go-to-market strategies, and use the included template to build your own. Let’s go!

Natalia ZhukovaNov 21, 2023