Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.

9 min read

SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.

Brenna KellyDec 13, 2024

Original Research & Studies

7 min read

New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.

Natalia ZhukovaDec 02, 2024

We Studied 200,000 AI Overviews: Here's What We Learned

Original Research & Studies

7 min read

We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

Luke HarselOct 30, 2024

Original Research & Studies

10 min read

96 Content Marketing Statistics You Need to Know for 2024Ready to enhance your 2024 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Margarita LoktionovaApr 10, 2024

SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)

Original Research & Studies

4 min read

SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)

Most people believe Covid-19 is over, is it time to remove coronavirus information from your pages? Read to find out.

Daria SherrNov 25, 2022

SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages

Original Research & Studies

4 min read

SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages

We added ItemList structured data to give search engines more context about the listings of an online marketplace site. Read more to find out why.

Koen LeemansNov 18, 2022

Original Research & Studies

5 min read

SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title

Want to see what happens when you add keywords in a title that are very clearly aligned with the intent of the search? Here is what we found.

Daria SherrNov 11, 2022

SEO Split Test Result: Adding Month and Year to Page Title

Original Research & Studies

5 min read

SEO Split Test Result: Adding Month and Year to Page Title

We added a month and year to page titles on the travel website. This time the result was unexpected. Read more to find out why.

Koen LeemansNov 04, 2022

How to Come Up with New Ideas for SEO Tests

Original Research & Studies

14 min read

How to Come Up with New Ideas for SEO Tests

In this article, we explore what SEO testing is and how to come up with ideas to test, helping you generate positive, measurable, and quantifiable ROI with SEO.

Brian MoseleyOct 31, 2022

Original Research & Studies

12 min read

Zero-Clicks Study

The phenomenon of zero clicks in Search is leaving many marketers wondering how their target customers are acting, and grappling with how best to appeal to them online.

Marcus ToberOct 25, 2022

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