Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Search
We Studied 200,000 AI Overviews: Here's What We Learned
Content Marketing Statistics
Small Business Trends
SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages
SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title
SEO Split Test Result: Adding Month and Year to Page Title
How to Come Up with New Ideas for SEO Tests
Zero-Clicks Study
SEO Split Test Result: Matching the H1 with the Title Tag