What Is the Skyscraper Technique (and Does It Work)?
The skyscraper technique is a method to acquire backlinks by creating a better version of popular content.Dec 09, 2024
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
How to Create Video Ads on YouTube (+ Examples)
Video ads are promotional videos often used on social media to drive awareness and conversions.Dec 05, 2024
SEO Keywords: What They Are & How to Find Them
SEO keywords are the terms you use on your website that help you attract visitors from search engines.Dec 04, 2024
What Is Dwell Time in SEO (& Is it a Ranking Factor)?
Dwell time is how long users spend on a webpage before returning to the search engine results page (SERP)Nov 19, 2024
What Is a Search Query? (And How It Differs from a Keyword)
Search queries are the exact words or phrases a user enters into a search engine to find information.Nov 18, 2024
How to Increase Your Conversion Rate (Tips That Work)
Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.Nov 14, 2024
How to Create a Content Marketing Plan in 7 Steps
Learn how to create a content marketing plan that brings your strategy to life and gets results.Nov 13, 2024
What Is a Marketing Plan? (& How to Create One)
A marketing plan details how you’ll promote your products and services and achieve growth targets.Nov 13, 2024
Contributor
What Is Review Schema? & How to Implement It
Review schema is a data format that helps search engines understand reviews and ratings on webpages.Feb 27, 2025
Location Page SEO: How to Create Optimized Location Pages
Location page SEO is the process of optimizing location pages for keywords relevant to a local business.Feb 27, 2025
The 9 Best Review Platforms for Businesses in 2025
The best review platforms for businesses include Google, Facebook, Yelp, Tripadvisor, G2, and Trustpilot.Feb 26, 2025
What Is Digital PR? + How to Run Your First Campaign
Learn what digital PR is, how it works, and how to create successful campaigns.Feb 25, 2025
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