How to Create Video Ads on YouTube (+ Examples)
Video ads are promotional videos often used on social media to drive awareness and conversions.Dec 05, 2024
Sydney Go
Blog Editor AT Semrush
Sydney has been creating content for over 10 years. She has been a writer, content manager and coordinator, editor, and strategist. At Semrush, she’s a blog editor who makes sure each article is as accurate, optimized, and helpful as possible.
Expertise
- content writing
- content editing
- seo
Author
SEO Keywords: What They Are & How to Find Them
SEO keywords are the terms you use on your website that help you attract visitors from search engines.Dec 04, 2024
What Is Dwell Time in SEO (& Is it a Ranking Factor)?
Dwell time is how long users spend on a webpage before returning to the search engine results page (SERP)Nov 19, 2024
What Is a Search Query? (And How It Differs from a Keyword)
Search queries are the exact words or phrases a user enters into a search engine to find information.Nov 18, 2024
How to Increase Your Conversion Rate (Tips That Work)
Increase your conversion rate by adding social proof signals, trying A/B testing, and using strong CTAs.Nov 14, 2024
How to Create a Content Marketing Plan in 7 Steps
Learn how to create a content marketing plan that brings your strategy to life and gets results.Nov 13, 2024
What Is a Marketing Plan? (& How to Create One)
A marketing plan details how you’ll promote your products and services and achieve growth targets.Nov 13, 2024
What Is Keyword Advertising? A Guide to How It Works + Tips
Keyword advertising involves paying to display ads in search results when users search for specific terms.Nov 08, 2024
Contributor
9 Biggest SEO Trends of 2025 & How to Leverage Them
Some of the biggest SEO trends are related to search intent, zero-click searches, and AI content.Feb 04, 2025
Content Optimization: 14 Effective Tactics for Better Results
Content optimization improves your existing online content for better search engine rankings and conversions.Feb 04, 2025
What Is a Title Tag? How to Optimize Your SEO Titles
A title tag is an HTML element that provides a webpage title for search engines and internet browsers to use.Feb 03, 2025
SEO KPIs: 12 KPIs for SEO to Track & Measure
Common SEO KPIs include organic visibility, keyword rankings, organic click-through rate (CTR), and conversions.Jan 30, 2025