What Is Information Gain in SEO & Does Google Measure It?
Information gain in SEO is a metric that Google may use to evaluate the uniqueness of your content.
The SEO, SEM, PPC and Content Marketing Blog - Semrush
5 min read
301 vs. 302 Redirect: Which to Choose for SEO and UX
A 301 redirect should be used for permanent redirects, while a 302 should be used for temporary redirects.Rachel HandleyFeb 28, 2025
9 min read
Location Page SEO: How to Create Optimized Location Pages
Location page SEO is the process of optimizing location pages for keywords relevant to a local business.Connor LaheyFeb 27, 2025
17 min read
The 11 Hottest Content Marketing Trends to Follow in 2025
What‘s shaking up the content marketing industry? Learn about the 11 most important content marketing and AI content trends in 2025.Margarita LoktionovaMar 04, 2025
8 min read
What Is Link Bait? 6 Real-World Examples + Link Bait Ideas
Link bait is creating content that attracts backlinks. Learn from real examples how to create good link bait.Connor LaheyMar 03, 2025
8 min read
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Sydney GoMar 03, 2025
Editors' Choice
12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.Rachel HandleyJan 17, 2025
10 min read
Local SEO: What Is It & How to Do It
Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.Carlos SilvaDec 04, 2024
7 min read
Check Website Accessibility: Manual Checks and Tools to Use in 2025
Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.Luke HarselNov 27, 2024
11 min read
What Is SEO? An Intro to Search Engine Optimization
SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.Rachel HandleyNov 25, 2024
19 min read
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Rachel HandleyJun 25, 2024
7 min read
Semrush Copilot: Your AI Assistant for Faster SEO Insights
Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.Brenna KellyMar 19, 2024
Competitor Intelligence & Research
7 min read
How to Do a Competitive Analysis (+ Template)
A competitive analysis compares competitors‘ strengths, marketing tactics, and positioning against yours.Alex LindleyJan 13, 2025
8 min read
Banner Ad Sizes: Choosing the Right Size
Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.Grace BrennanOct 18, 2024
6 min read
What Is Ecommerce? How It Works & Getting Started
Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.Sydney GoOct 15, 2024
6 min read
What Is Marketing? [Simple Definition, Purpose, & Types]
Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.Sydney GoOct 11, 2024
10 min read
How to Make an Ad, Step by Step
A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.Grace BrennanSep 05, 2024
8 min read
How to Find YouTube Influencers
Need help finding influencers on YouTube for a partnership campaign? Follow these steps.Grace BrennanApr 18, 2024
7 min read
10 Small Business Trends for 2024
Learn the top small business trends for 2024 to stay ahead of the competition and keep employees happy.Ankit VoraFeb 19, 2024
![Which Companies Spend the Most on Digital Advertising? [Study]](https://static.semrush.com/blog/uploads/media/e2/98/e29828933ff834e1c7074b99d9d0e81b/74cff272e413c579ca36a02761b14617/companies-spend-the-most-on-advertising.svg)
7 min read
Which Companies Spend the Most on Digital Advertising? [Study]
Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.Shannon O‘SheaNov 14, 2023
![Average CPM for Display Ads: Benchmarks by Industry [Study]](https://static.semrush.com/blog/uploads/media/88/08/88084dec367a2a9f6ce1ca2881ffdd7e/45eaac9207cb53609be763aa9bde7fef/adclarity-data-study-3.svg)
4 min read
Average CPM for Display Ads: Benchmarks by Industry [Study]
If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.Luke HarselOct 23, 2023
![Advertising Trends: The Most Popular Types of Digital Ads [Study]](https://static.semrush.com/blog/uploads/media/88/6b/886b183b813623522c14ab6d85846fdd/d9aac442306f4c67b9b749a90ebbc21b/adclarity-data-study-2.svg)
4 min read
Advertising Trends: The Most Popular Types of Digital Ads [Study]
By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.Luke HarselOct 10, 2023
2 min read
Top YouTube Searches
We‘ve compiled the top YouTube searches of 2022. Get the YouTube search insights you‘re looking for.Carlos SilvaDec 23, 2022
1 min read
Top 100: The Most Visited Websites in the US [2024 Top Websites Edition]
This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.Natalia ZhukovaDec 23, 2022