Semrush Subscriptions

Upgrading your account is simple—use this form to contact our Sales team about upgrading, buying more limits, or creating a custom plan to fit your needs.

Semrush offers three paid plans:

• Pro: $139.95 per month with monthly billing or $117.33 per month with annual billing
• Guru: $249.95 per month with monthly billing or $208.33 per month with annual billing
• Business: $499.95 per month with monthly billing or $416.66 per month with annual billing

All paid plans include one user and have the option to add more users.

For more information see our pricing page. 

Yes! You can save about 17% per month with an annual plan compared to monthly billing. We offer three easy ways to switch from monthly to annual billing—see how in our billing FAQ.

You can check all your account details in real time through the “Subscription info” tab. This includes your current limits, API units, billing information, and payment history.

Each plan starts with one user, but you can add more users to any subscription plan:

• Pro: $45 per additional user per month
• Guru: $80 per additional user per month
• Business: $100 per additional user per month

For more information, please see our user management guide.

To remove extra limits, just reach out to our Customer Support team.

You can purchase additional limits for: 

• Users—please see more in the user management section
• Keywords to track—the total number of keywords you can track for all your projects simultaneously using the Position Tracking tool
• Plagiarism checks—the total number of plagiarism checks that you can perform using SEO Writing Assistant
• Projects—the total number of projects that you can create. Projects allow you to get all the necessary data regarding your site’s performance so you can develop an effective marketing strategy.
• Pages to crawl—the total number of pages you can crawl for all your projects per month using the Site Audit tool
• SEO Ideas Units—the total number of keyword analyses you can run per month using SEO Content Template, SEO Writing Assistant, and On Page SEO Checker
• Essentials and Advanced locations—the number of locations you manage in the Listing Management tool
• Scheduled PDF reports—the total number of PDF reports you can schedule to be automatically generated and sent (if necessary) in PDF format to multiple email addresses on a regular basis
• Smart Writer words—the total number of AI-generated words you can create with the Smart Writer features in SEO Writing Assistant

You can add these limits through your “Subscription info” tab. The cost will be added to your next monthly bill.

After your seven-day trial, your account will automatically convert to the plan you selected unless you cancel. You can cancel anytime during the trial period with no charge. 

If you continue, you'll be billed at the standard rate for the plan you chose.

• Choose Pro if you're a freelancer, running a small team, or just getting started with digital marketing
• Choose Guru if you’re an agency, a small- to mid-size business, or manage multiple projects and need access to additional tools
• Choose Business if you're a large agency, enterprise, or ecommerce site needing advanced features and higher limits

Yes! While limited in scope, our free account gives you access to essential Semrush features. See exactly what's included in our guide to free accounts.