Guide to Semrush Local Review Analytics

The Review Analytics report is a competitive intelligence solution that lets you monitor your local competitors’ customer reviews on Google and compare them to your own. With it, you can:

• Benchmark the number of reviews you receive vs. your competitors
• Compare both of your average ratings
• Analyze the most relevant reviews per business
• Quickly reference relevant business information like address, categories, and other attributes

You can find the Review Analytics report within the Review Management tool.

Accessing Semrush Local Review Analytics

The Review Analytics report is available for all Semrush Local suite paid users.

Read our Pricing and Plans Knowledge Base article for more details about the number of reports available with each Semrush Local pricing plan.

How to Create a New Report

The first time you access Review Analytics, you’ll automatically be directed to the report creation form. From there, follow these steps:

1. Using the drop-down on the left hand side, select the business location you want a report for. 
2. If needed, update the name of your report under “Report name.” The default name for every report is “Report for [Current Date].” 
3. Input the names and addresses of competitors whose reviews you want to analyze and click “Create report.”

Once you create your report, you’ll automatically be directed to your new report. If it has not yet finished processing, you will see the following message:

How to Create Additional Reports

To create additional reports, you can click the “New report” button anytime. You can see every report you created in your “All Reports” dashboard by clicking “Back to All Reports” at the top of the page. 

Need to create more reports later on? You can always access the form by clicking the “New report” button in the top right corner of any Review Analytics screen.

How To Read Your Review Analytics Report

A Review Analytics report contains four sections, each of which includes certain components.

Section 1: The Header

The report header contains basic information about the report itself, including: 

• The report date
• The location name and address associated with the report
• The number of competitors included
• The rerun report button
• The new report button

To refresh information in the report, click “Rerun report”. 

To create a new report, click “New report” described in the How to Create a New Report section above.

Section 2: The Overview Chart

The overview chart which sits below the header, displays rating and review benchmarks for each business in the report (you and each of the competitors you’ve entered), as well as average metrics for the entire list.

This chart is broken down into five columns: 

• Business: The name and address of each business being reported on
• Reviews: The total number of reviews earned by each business; for competitors, the green or red percentage indicates the difference between their number of reviews and yours
• Responses: The rate of review responses for that business, and each competitor’s difference compared to yours
• Avg. Rating (1 Month): The average rating earned over the previous month, followed by the total number of ratings in parentheses
• Avg. Rating (3 Months): The average rating earned over the previous three months, followed by the total number of ratings in parentheses

At the bottom of the chart, in bold, you’ll find the average number of reviews, review responses, and average ratings among all competitors.

Section 3: The Most Relevant Reviews Widget

This widget enables you to analyze the full text of the top-five most relevant reviews and responses in Google for each competitor. 

To see a business’s most relevant reviews, click on its name.

A review’s relevancy aligns with how Google ranks the reviews in their feed. To see all reviews or sort them by rating or recency, click “Show all reviews.” This will open the full review feed on Google in a new tab.

Section 4: The Categories Widget

This widget shows basic, color-coded information about your business and each of its competitors. 

Color coding is explained in a key at the top of the chart. Information unique to your business is shaded in blue. Any information wherein you and a competitor are matched is shaded in gray. Unique attributes to each business are not shaded.

This information is laid out in a three-column chart. 

• Column one contains the business’s name and address. 
• Column two contains the categories the business operates in. For example, a pizza restaurant might fall under the categories of “restaurant” and “pizza restaurant.” 
• Column three shows other attributes of the business in question. These could be the types of services offered or other qualities searchers might look for. Examples include no-contact delivery services, table seating, and on-site or online service.

Using the All Reports Dashboard

The All Reports dashboard shows all Review Analytics reports you’ve created for a business’s location.

The dashboard is displayed as a five-column chart, from left to right: 

• Name: The name of the report. By default, this is the date it was created. However, you can customize this when creating a new report.
• Created: Shows the date the report was created
• Status: Shows whether a review is completed or still processing
• Location: Shows which Listing Management location the report is associated with
• Competitors: Depicts which businesses are included in the report along with yours (the number of competitors you can monitor depends on the plan)

To review a report in detail (as described in the section above), click on the report name.