What Keywords Are & How to Use Them
Keywords are search terms you try to rank for in search engines like Google. In the organic or paid results.Mar 19, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel has been a digital marketer for over 11 years. Having worked both in-house and agency-side, she has a wide range of experiences to draw on in her writing. She specializes in creating beginner-friendly articles on topics including keyword research, on-page SEO, and content creation.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
Keyword Research for SEO: What It Is & How to Do It
You can do keyword research by looking at search suggestions in Google or using a keyword research tool.Feb 28, 2024
How to Build an Effective Content Marketing Funnel [Data + Guide]
A content marketing funnel is a collection of content that engages users at every stage of the buying journey.Feb 23, 2024
Keyword Analysis for SEO: What It Is & How to Do It
SEO keyword analysis helps you identify the best unpaid ranking opportunities for your business.Feb 19, 2024
Legal Content Writing: What It Is & How to Do It
These legal content writing tips can help your law firm attract target audiences and convert them into clients.Feb 01, 2024
Law Firm SEO: What It Is & How to Get Started
Learn how law firm SEO can help your legal practice improve its online visibility and get more clients.Jan 30, 2024
The 20 Best Marketing Apps for Small Businesses in 2024
The best marketing apps for small businesses include GA4, Semrush Site Audit, Canva, and Trello.Jan 22, 2024
What Is an Analytics Dashboard? [With Examples & Tips]
An analytics dashboard is a dynamic digital interface that displays key metrics for a website or project.Jan 17, 2024
Contributor
Wix SEO: How to Rank Better with Your Wix Website
Improve your rankings and traffic with these actionable Wix SEO (search engine optimization) tips.Feb 22, 2024
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.Feb 22, 2024
What Is Off-Page SEO? A Guide to Off-Page SEO Strategy
Off-page SEO is a set of strategies, such as link building, used outside of a website to improve its rankings.Feb 16, 2024
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.Feb 08, 2024