AI Social Assistant

AI Social Assistant is a content curation platform by Quuu Limited that allows you to automate the process of finding impactful content to engage your audience on social media. It leverages AI to help you choose the right categories and align your content with your market, while integrating with major social media management tools to make sharing easy.

The Benefits of AI Social Assistant

You can use AI Social Assistant to: 

• Automate your content curation based on your chosen topics and industry
• Boost your online presence as a brand, marketing agency or freelancer
• Engage your audience with content that resonates with them
• Save time on social media content curation for LinkedIn, Facebook and X
• Easily navigate to Semrush’s Social Poster tool to schedule and publish curated content seamlessly and efficiently

Pricing & Limits

AI Social Assistant comes with a 7-day free trial and costs $19/month for each brand you add to the app. This provides access to content to share on any network—you can switch between LinkedIn and Facebook for long-form posts and X for short-form posts.

You get 10 curated posts per day and 125,000 tokens per month to use with the AI chat feature. You can purchase an additional 125,000 tokens for $10/month.

What is Included in AI Social Assistant?

The main features of AI Social Assistant are:

• AI chat setup: Tell the app about your brand to tailor the content recommendations you’ll receive—this is a necessary part of the setup
• Curated content suggestions: Pick the topics you want to talk about on social media and let AI generate post suggestions utilizing your voice, target audience and personal experience
• AI chat assistant: Generate more content in your own brand’s voice or brainstorm ideas using the chat function
• Seamless link with Semrush’s social media calendar: Use the easy connection to Social Poster tool to ensure all content is aligned with your brand before it gets published

How to Use AI Social Assistant

When you first open AI Social Assistant, you’ll be greeted by an AI chat feature that helps you set up your brand. Enter your brand name and website URL in the blue freeform box and press enter.

If you want to simply enter your brand name, the app will still be able to learn about it in the background: 

Once the AI has finished learning about your brand, it will ask you to enter the categories you want to cover in your social media content. You can add as many as you like, separated by commas, and you’ll need to be specific to make sure the suggestions are tailored appropriately to your brand and its audience: 

The AI will then ask you to confirm that it has understood your categories correctly—you can remove any you don’t want via the chat function later. Type ‘that’s okay’ or similar into the box, press enter and you’ll be set up and ready to go. 

Curate

The ‘Curate’ section of AI Social Assistant is your dashboard. You’ll find your content suggestions from the AI in the left-hand column each day and the chat assistant in the right-hand column, which you can use to generate further content suggestions, manage your content categories and brainstorm new ideas.

The ‘date’ column is a long list of all your content suggestions for each day, based on the categories you’ve saved, OpenAI and some real-world research that feeds the AI. You’ll get suggested post copy, including emojis and hashtags, which you can copy to paste elsewhere using the ‘copy’ icon beneath your logo.

You can see an example URL that informed the idea at the bottom and switch between social platforms at the top-right of each card—the character count and format will change accordingly.

Once you’ve spent time using the app, you can scroll left and right through previous days to find older content suggestions using the arrows in the header.

The assistant

In the right-hand column, you can interact with the AI chat assistant to carry out a range of tasks. All you need to do is enter your query or statement into the blue box and hit enter.

The AI assistant will then respond appropriately—as in the example pictured, it can present you with a list of content suggestions tailored to your brand and query, which you can copy, like or dislike using the icons on each card. You can also ask it to change your categories or brainstorm ideas.

Your brand

You can view and edit your brand settings in the ‘Your brand’ section of AI Social Assistant via the left-hand menu.

Here, you can choose whether or not you want the AI to use emojis and hashtags in your suggested content ideas. Simply toggle the blue switches to pick your preferences.

You can also add an RSS feed to further inform the AI when it comes to generating fresh content ideas.

When you enter your RSS feed, AI Social Assistant will make a web request to find the feed and determine if it can be contacted and parsed—if it can on both counts, the RSS feed will be added to your brand within the app. If you want to delete a feed, simply hover over the logo and click the trash icon (if there is a technical error, please contact support).

To edit your brand persona documentation in AI Social Assistant, click the button in the right-hand column, as indicated below.

The boxes for Brand Overview, Purpose of the Brand, Target Audience Interests, Tone of Voice and Unique Linguistic Characteristics will have been auto-filled by the AI based on the brand information you entered during setup. 

These are fully editable text boxes, so all you need to do is change the information you want and click the blue ‘Save changes’ button at the bottom. Click the red ‘Revert changes’ button if you want to go back to the previous versions. 

Any changes you save will take effect the following day—you’ll be prompted to confirm your decision after clicking the button.

If you want to delete your brand altogether, you can scroll to the bottom of this page and click the red button—you’ll also see a similar warning to the above appear to make sure you’re not accidentally removing your brand. Once a brand has been deleted, it cannot be recovered.

Social Media Poster

In the left-hand menu, you can also navigate to the Semrush Social Poster to manage the scheduling and publication of your content.

This simple connection allows you to control your social calendar with ease and ensure your content stays on brand and on time. To find out more about Social Poster, head to the Knowledge Base article about it here. 

Account settings

Your account management section will give you a breakdown of the chat tokens you have available within your billing cycle. The total will reset to the maximum of 125,000 on your billing date every month, which you will find in the text beneath the ‘Chat Tokens’ header.

You can buy more tokens if you find you’ll need more than 125,000 per month—simply click the blue button beneath the text to do so for an extra $10/month. 

You can also change your timezone and source country in this section—simply click the dropdown menus to make your selections and click ‘Save changes’ below.

Frequently Asked Questions