After setting up your accounts, you're ready to create your ad campaigns.
Launching campaigns across both Google and Meta allows you to reach a wider audience and maximize your ad campaign results.
Quick Campaign Set-Up
The campaign setup process is the same for both Google and Meta Ads—except for one step that's specific to Meta Ads.
1. Choose a platform. Select Google Ads, Meta Ads, or both.
2. Share your business details. You’ll need to provide information about your business, which will allow us to tailor your keyword and ad copy suggestions to your needs.
3. Set up the details of your campaign. Define your start date, daily budget, and campaign type.
4. Add campaign media (Meta Ads only). Upload the creative assets you want to use for your Meta Ads campaign, such as images or graphics.
5. Review the AI-generated campaign. Ads Launch Assistant creates ready-to-launch ad copy based on your business description and campaign setup. You can edit the copy in the "Quick edit campaign" section if needed.
6. Launch the campaign! Once your campaign is live, you can view it in the Campaigns dashboard.
Advanced Google Ads options
After setting up a campaign, you can go to "Quick edit" to access advanced options for your Google Ads campaigns.
Let’s take a closer look at these settings:
- Group Name: Google Ads typically uses ad groups, allowing you to work with different ads and copy to optimize results.
- Keywords: Choose the keywords you want your campaign to target. Your ads will appear in searches related to these keywords.
- Negatives: Specify keywords you don't want your ad to rank for.
- Sitelinks: Provide the URLs you want your ads to direct traffic to.
- Callouts: Define the calls to action you want your ad to have.
- Ads: Preview the ads created for the ad group you're setting up or editing.
Advanced Meta Ads options
You can also access advanced options for your Meta Ads campaigns through the "Quick edit" link. Here, Ads Launch Assistant will mix and match your content to create dynamic ads—testing different combinations of copy and images to find the best-performing ones.
Let’s break down the advanced ad campaign settings for Meta:
- Images & videos: Add images and/or videos for your Meta campaign. The tool will automatically adjust them to meet Meta's requirements for format and optimal weight.
- Ad text:
- Language: Choose the language for your campaign.
- Create ad copy with AI: The tool will generate different combinations of headlines and primary text based on your campaign description.
- Headlines: Edit or add more headlines.
- Primary text: Edit or add more primary text options.
Call to action & labels: Choose one or more call-to-action options to add to your ad.